In the latest issue of Nick Usborne’s bi-weekly Excess Voice e-newsletter (about writing online; subscribe here), he talks about the similarity between e-newsletters and blogs:
1. Good newsletters and blogs seek to engage your attention at a personal level.
2. Good newsletters and blogs both deliver timely information.
3. Good newsletters and blogs expand their readers’ world with outbound links.
4. Good newsletters and blogs both invite interaction.
I have a great fondness for newsletters, which make up a large part of my freelance writing business, and in fact I sometimes introduce myself as the Newsletter Queen. That may be why I feel comfortable with a blog. The big difference is that blogs don’t have a schedule and a deadline the way newsletters do, which may be why I don’t post as often as some bloggers do. I may have to set myself a schedule! Until then, there is no danger of being mistaken for the Blogging Queen.
