by Sue Horner | May 24, 2007 | The Red Jacket Diaries blog
Dave Traynor’s post on customer service on Sunday reminded me of another customer service experience of my own the other day. Son #2 wanted to get his G1 license — that’s what used to be called a learner’s permit, his license to learn how to...
by Sue Horner | May 23, 2007 | The Red Jacket Diaries blog
One of the enjoyable aspects to working in a home office (and there are many!) is the loyal dog snoozing at my feet. He makes sure I get some fresh air at noon so I get back to work with a clear head, and he’s just good company. Of course, there are times when...
by Sue Horner | May 14, 2007 | The Red Jacket Diaries blog
After a recent trip to Las Vegas, I didn’t come home with a suitcase full of money. The good news is I didn’t leave a suitcase full of money behind, either. Here are my tips for having fun in Vegas, whether you gamble or not,: 1. Have a plan. Get a map of...
by Sue Horner | May 9, 2007 | The Red Jacket Diaries blog
Last night, after a quick change from capris and bare feet to Little Black Dress and heels, I attended IABC/Toronto’s OVATION awards night in downtown Toronto, “applauding excellence in communications.” I’m pleased to say that I was part of a...
by Sue Horner | May 4, 2007 | The Red Jacket Diaries blog
Last night at a meeting of IABC independent communicators (AIP), a colleague mentioned the Reuters news item that said: If the typical stay-at-home mother in the United States were paid for her work as a housekeeper, cook and psychologist among other roles, she would...
by Sue Horner | May 1, 2007 | The Red Jacket Diaries blog
MarketingSherpa’s free weekly newsletter led me to the wonderfully named Gobbledygook Manifesto, which was cited as a winner in its 2007 Viral Marketing Hall of Fame. David Meerman Scott calls himself an “online thought leadership strategist” (hmm,...
