I booked tickets to take my mother to see Menopause Out Loud, a musical about, what else, menopause, that I’ve heard is hilarious. An ad in the Toronto Star promised “all tickets $39.95 each! August shows only! Good for all seats!” While you could book tickets online or by phone, I noticed online there was no option for this special price, only several other higher-priced offers.

So I called, wading through the maze of options to reach a human. We went through the choice of date and seats, and then she confirmed the price of $49.95 each. When I asked what happened to “all tickets $39.95 each,” she said, “Oh, you have to mention it.” Of course, there’s nothing in the ad that says you must quote a special offer or number. Seems to me they are hoping not many people will have seen, remembered and mentioned the ad.

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