Fellow independent Joanna Turlej pointed me to Trendwatching, an interesting site about – what else – trends. As you can imagine, the spotters at Trendwatching come up with new words all the time to describe the trends they see. They credit Faith Popcorn, probably most famous for coming up with the term cocooning, for the trick of combining two words related to the trend, as she apparently did with “manity,” referring to “male vanity.” Some of the interesting ones I ran across:
Trysumers: Transient, experienced consumers who become more daring in how and what they consume, trying out new flavours, destinations, services, etc.
Crowd clout: The clout that crowds can exercise to demand what they want.
Still made here: The comeback of all things local.
Checking the site also took me on a side trip to My Virtual Model, where you can create a model eerily similar to you and dress her up in clothes from H&M, Lands’ End and others. An amusing diversion!
