I’ve mentioned before having friends (not in the communications business) who are less than aware of blogging, podcasting, Second Life, etc., but what if you ARE in the business? As Toronto-based WaterCooler Inc. asks in “The ABCs of RSS,” what if you don’t educate yourself on a trend quite early? “It becomes almost unmentionable to admit you haven’t mastered it.” Not to mention embarrassing!
Understanding that “it can be difficult to stay abreast of and completely comprehend emerging communication tools,” WaterCooler shares a great explanation of RSS that starts out with this simple statement of its purpose:
“In a nutshell, RSS can be used to dramatically simplify the searching and scrounging involved in staying aware of specific trends and topics.”
(Thanks to Judy Gombita for the link.)
