Companies are always looking at print publications with a critical eye, and wondering why they don’t just put the newsletter online and save money. There are plenty of reasons (studies show people retain more after reading print vs. online; it’s harder to read online; not everyone has access to computers on the job) and measurement guru Angela Sinickas provides excellent ammunition in a Melcrum article on “The real cost of killing print.”
I especially liked her comment on what you could say to executives anxious to wield the axe: “…that you’d be happy to reconsider your point of view when all the business newspapers and magazines read avidly by Finance and IT executives eliminate their printed versions.” I don’t see it happening soon.
