When proofreading, you have to pay special attention to things like headlines or common words that your eye skims. I know this, I do, but…
Yesterday a client asked me to proofread an e-mail he was sending out. He confessed he had almost sent it out with a glaring typo and wanted me to give it one more look. In the back of my mind, I wondered if he had left the typo in and wanted to see if I would catch it. He did, and I didn’t. Turns out the typo was in the subject line, which I didn’t look at.
I am humbled. My client feels better that he was not the only one to miss it.
