by Sue Horner | Sep 23, 2008 | The Red Jacket Diaries blog
I scared myself recently by turning down two jobs. Two! Before you wonder how well my brain is functioning, let me tell you why I turned away work, and why you should seriously consider doing the same when you have the option. Both jobs had unreasonable deadlines; I...
by Sue Horner | Sep 18, 2008 | The Red Jacket Diaries blog
Having just edited a client’s news release, I found David Meerman Scott’s post on weasel words, gobbledygook, jargon and other baloney quite topical! (Check it out for some awful examples of what not to write.) The release I worked on started out in the...
by Sue Horner | Sep 17, 2008 | The Red Jacket Diaries blog
Don’t you almost hate to watch the news, open a newspaper or check your stocks these days? The bad news is unrelenting. Formerly solid companies going bust. Layoffs. Gasoline prices through the roof. Catastrophic weather. It’s definitely an uncertain world we live in....
by Sue Horner | Sep 3, 2008 | The Red Jacket Diaries blog
Last week, I was juggling several different articles for two different employee publications. One somewhat daunting piece started off with three interviews, four people to quote and three pages of notes. I had 1,500 words to boil down into 500, a process I like to...
