Here’s a rare sight: a television ad that makes you smile, and you don’t even mind when it repeats several times during the show you’re watching. I’m talking about the Discovery Channel‘s “I love the world” ad, sometimes known as “Boom dee yada.”
You know the one. It starts with two astronauts in space, looking down at the Earth. “It never gets old, huh?” “Nope.” “It kinda makes you wanna…” “Break into song?” “Yep.”
The song continues with different people representing Discovery Channel shows, such as Survivorman, Man Vs. Wild and MythBusters. The final frame just has the words, “The world is just awesome,” which mirrors the print ads.
Congratulations to the many people who worked on the ad (credits here) and to agency 72andSunny for a great ad! Of course, now I have the song stuck in my head…
2 Comments
My boys have become big Discovery Channel fans and occasionally when I’m on my way past the TV on some errand or other I will hear the song — and I always stop to watch. It’s very cool. Almost enough to make me become a TV watcher.
It *is* cool, and unlike many other commercials, doesn’t get old either! The only thing that’s missing is maybe identifying the shows that go with the singers.