by Sue Horner | Apr 30, 2009 | The Red Jacket Diaries blog
The search for an alternate way to say “man-hours” and “manhole covers” for an employee newsletter article (how about “work-hours” and “sewer covers”?) got me looking again at the whole issue of gender neutral (or gender fair) language. Some people scoff at even...
by Sue Horner | Apr 15, 2009 | The Red Jacket Diaries blog
My recent car-hunting experience made me think. Why don’t companies follow up? It all began when I brought my car in to the dealership for routine servicing. The service advisor called to say the mechanic had suggested some additional work, some of it fairly...
by Sue Horner | Apr 9, 2009 | The Red Jacket Diaries blog
(Updated July 31, 2018) If ever there was encouragement to stay away from the overused word “unique” (not to mention “very unique”), here it is. At least 48,095 news releases used it in 2008. (It’s less common in 2018, but don’t kid yourself; it’s still out there.)...
by Sue Horner | Apr 3, 2009 | The Red Jacket Diaries blog
In his Alertbox newsletter discussing how non-profit web sites can attract new donors (you’d think it would go without saying, but obviously not: it’s be clear about what you are trying to achieve, and tell potential donors how you are going to spend the...
