Archive for December, 2009

Twitter, the talk of ‘09

December 31st 2009

A Christmas visit with family reminded me that although the cool kids online are abuzz about Twitter, much of the regular (non PR or communications) world has little knowledge of or use for it. The nephews and nieces were all about video games or Facebook, while some of the aunts and uncles dabbled in Facebook but spent more time on e-mail.

Perhaps reflecting the lack of mainstream embrace of Twitter, and instead taking into account what people actually search for online, Merriam-Webster’s called “admonish” their word of the year. Webster’s New World noted the frequent use of “digital devices on the go” that resulted in “distracted driving” heading their list of notable words in 2009. (I also like “wallet biopsy,” which is an examination of a patient’s ability to pay before medical services are provided). Meanwhile, the Oxford University Press named “unfriend” its word of the year. (A close runner-up that I enjoy: “zombie bank,” a financial institution whose liabilities are greater than its assets, but which continues to operate because of government support.)

Still, those working in PR and communications spent time — a LOT of time — talking about Twitter and sending tweets. So much, that the Global Language Monitor made “Twitter” its word of the year.

There’s debate about whether Canadians are on Twitter or not. Anecdotal evidence says we are, and a poll of more than 10,000 Canadians agrees that 47 per cent use Twitter. The poll also reported that 70 per cent use social media and have a Facebook account, while 58 per cent blog.

Sean Moffitt (Buzz Canuck) reported on a Forrester survey that showed 80 per cent of online Canadians had participated in social networks, 57 per cent doing so at least once a month (the U.S. was 51 per cent and the UK, 38 per cent).  Canada is #1 when it comes to social networking, he says, and gives 10 mostly solid reasons why, such as our online connections and high education. (I *think* citing our long winters and searches for Pamela Anderson is a joke, right?)

So I don’t quite believe the online survey that claimed only 26 per cent of Canadians (actually, ahem, of “more than” 824 respondents) are aware of Twitter, and of those, only 6 per cent use it. Still, I agree with one line from that survey report: Twitter’s still at a very early stage and “it really hasn’t been embraced by the mainstream yet.”

If you use Twitter, you probably won’t be surprised that a Harvard Business School study reported in June that more than 90 per cent of Twitter content is generated by just 10 per cent of the people using it. That’s far higher than a typical online social network, the study noted, where the top 10 per cent of users account for 30 per cent of content.

So maybe those of us already on Twitter and not holding up our share of the content generation should resolve that in 2010, we will try to push that 10 per cent number higher. And those not yet using Twitter might as well jump in and at least see for yourself what all the fuss is about.

Happy New Year!

More random misspellings

December 29th 2009

While celebrating Christmas with family in a small Ontario town this past weekend, I ran across countless examples of misspelled signs, inappropriate use of apostrophes in what should have been plurals, random capitalization of Important Words and other affronts to word nerds. Sadly, I did not have anything with me to capture them for your amusement. But here are some other random misspellings from my “glad I didn’t let that one go” files:

  • the shear volume of information (sheer)
  • tighten the reigns on spending (reins)
  • can eek out a competitive edge (eke)
  • additionnal information (additional)
  • allows buyers to peak inside (peek)
  • wheel barrels (wheelbarrows).

And lest you think I only look with a critical eye, here are some examples of expressive writing that I found delightful:

  • “Once I was a scuba diver in the sea of words. Now I zip along the surface like a guy on a Jet Ski.” - Nicholas Carr in Is Google Making Us Stupid?
  • “Occasionally I’ll either be tuned into my local NPR station, KCRW, at exactly the right time…or I’ll fall down some Internet rabbit hole…” - Colleen Wainwright
  • “Mostly, I herded actors from room to room — I was a border collie for the comely.” - Quinn Cummings in Notes From the Underwire (a funny book, by the way).

What amusing, enjoyable or painful writing have you seen lately?

Your Christmas laugh

December 22nd 2009

It took a while, but I encountered the first instance of  “holiday season” in a client’s newsletter I edited yesterday. This phrase drives me crazy, whether or not it is accented by unnecessary capitalization as Holiday Season. Winter is a season; so is spring. Christmas (and the ensuing holiday) is not a season, even though advertising that starts before the Halloween decorations are put away makes it seem so. So please, can we just say “holidays” rather than “holiday season”?

By coincidence, I recently ran across humorist Dave Barry’s funny take on the holiday season (thanks to Wendy Marlow), from Christmas Shopping: A Survivor’s Guide:

“In the old days, it was not called the Holiday Season; the Christians called it ‘Christmas’ and went to church; the Jews called it ‘Hanukkah’ and went to synagogue; the atheists went to parties and drank. People passing each other on the street would say ‘Merry Christmas!’ or ‘Happy Hanukkah!’ or (to the atheists) ‘Look out for the wall!’”

While trying unsuccessfully to find an online link to it, I came across this one, which reminds me of attempting to shop at a mall near me anywhere near Christmas:

“Once again we find ourselves enmeshed in the Holiday Season, that very special time of year when we join with our loved ones in sharing centuries-old traditions such as trying to find a parking space at the mall. We traditionally do this in my family by driving around a parking lot until we see a shopper emerge from the mall, then we follow her, in very much the same spirit as the Three Wise Men, who 2,000 years ago followed a star, week after week, until it led them to a parking space.”

I hope you enjoy the laugh, and the “season”!

In praise of home offices

December 18th 2009

It was still dark as I drove my husband to a 7 a.m. doctor’s appointment yesterday. Traffic was building on the highway, but at least it was moving. In another half an hour, cars would probably be keeping no better than a snail’s pace.

It suddenly occurred to me that in my former corporate life, this is where I would have been at this ungodly hour on a weekday. I would already be stressed out by being up early enough to shower and dress, get the family organized and get on the road. The radio would be on to give advance warning of accidents and traffic jams, incoming snow storms or heavy rain. A drive that takes just half an hour in ideal conditions — perfect weather, middle of the day, light traffic — routinely took at least an hour, sometimes even when getting on the road at 7, since plenty of others had the same idea of “getting a jump” on traffic.

I smiled and said, “I am SO LUCKY.”

Lucky to be able to do what I do best, write, in a home office. Lucky that I don’t have to be somewhere else at a certain time every day. Lucky that I don’t spend one or two hours on the road every day. Lucky that now I usually listen to weather reports with mild curiosity rather than anxiety.

Do you feel lucky today? Why?

Why you need balance

December 10th 2009

Just a couple of years ago, today would have been a travel day. I’d have my bag packed, a batch of shortbread made, and would be (probably frantically) doing some last-minute work this morning before heading to the airport for a Thursday-to-Sunday pre-Christmas getaway. Destination: Vancouver, and the home of my very best friend from — and the highlight of — my high school days.

Sometimes, between the demands of work and my own family and getting ready for Christmas, it seemed impossible to even think of getting away, but I did. We got ready for Christmas together every year that Dale spent in Vancouver. Usually, we went to pick out a tree together, set it up and decorated it. I made more shortbread with her two daughters. We went Christmas shopping. We made meals, laughed, hung out with her son and daughters, caught up on each other’s lives and laughed some more. Even the mundane chores of life with small children, when they were small, were somehow easier because it was like having two moms in the house.

Well, you know where this is heading. Dale died of multiple myeloma in January, 2005. So I can’t tell you how glad I am that I made a point of visiting every single year, no matter what was going on.

Jean Gogolin, a speechwriter friend met through the serendipity of the Internet, shared in a recent newsletter an interesting perspective on the need for balance in life, contained in a speech by Coca-Cola CEO Bryan Dyson:

“Imagine life as a game in which you are juggling some five balls in the air. You name them — work, family, health, friends and spirit, and you’re keeping all of these in the air. You will soon understand that work is a rubber ball. If you drop it, it will bounce back. But the other four balls — family, health, friends and spirit — are made of glass. If you drop one of these, it will be irrevocably scuffed, marked, nicked, damaged or even shattered. It will never be the same. You must understand that and strive for balance in your life.”

I love that description, and he’s right. Every time I’ve thought “I can’t possibly get away, I’ve got too much work,” but I’ve done it anyway — to visit Dale, to take a one-hour skiing lesson once a week, to help out occasionally in my sons’ classrooms when they were small — the work has been there when I returned, and it got done. And my family, health, friends and spirit have been the better for my choice.

So don’t neglect your work, but make sure it doesn’t cause you to scuff or shatter the other balls in your life.

Don’t wait to live your life

December 04th 2009

All the fuss about Tiger Woods this week (who is thankfully no longer the top trending topic on Twitter) just made me think this:

If those who are already gorgeous, thin and rich — like Elin Nordegren and Shania Twain, for American and Canadian examples — are having trouble reaching happily-ever-after, why do so many people hang their hopes on a good life on getting rid of wrinkles, losing 10 pounds and winning the lottery?

Don’t wait to live your life. Go do it now.

More heartfelt writing

December 02nd 2009

Here’s some more expressive writing.

Love Letter is a public art project in Philadelphia consisting of a series of 50 rooftop murals painted by local and international artists. The project began in August 2009, and is described this way:

The murals, which are best viewed from the Market-Frankford elevated transit line, collectively express a love letter from a guy to a girl, from an artist to his hometown, and from local residents to their West Philadelphia neighborhood. Love Letter, which will be documented in two books, a film, and a gallery exhibition, speaks to all those who have loved and for those who long for a way to express that love to the world around them.

For example, one mural says, “Forever begins when you say yes.” Others say, “Miss you too often not to love you” and “Look look look look any way as long as it’s at me.” (See them all here.)

For writers, it’s a reminder of how the words we choose can say so much.

For the romantic, well, it’s another excuse to admire expressive writing (like Other People’s Love Letters)!

(Thanks to Patti Digh for tweeting about the project!)