Yearly Archives: 2012

The best of the Red Jacket Diaries in 2012

Thank you, dear reader, for stopping by the Red Jacket Diaries in 2012! Here are the 10 most-viewed posts this year: The annual National Punctuation Day throws out another challenge A recap of the contest for the worst opening sentence ever (following in the footsteps of “It was a dark and stormy night…”) Some examples […]

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IABC members waiting to hear more on strategy

On Dec. 19, IABC held two webinar-type Q&A sessions for members to ask questions about the association’s new strategy. You know, the one that resulted in a “restructuring” that laid off half of its 32 staff members on a Friday afternoon. I’ve seen words of support from some members saying the restructuring was “about time,” […]

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Friday fun, Christmas version

Really? The Friday before Christmas, and you’re trying to get work done?  Take just a minute for a laugh. •  Some people like cat pictures and videos. This one is for the dog lovers. (Are those Corgi reindeer?) •  Lazy Christmas decorations, or what some people do when they really aren’t with the program. •  […]

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Publication delays? Try these ideas

A colleague is tearing her hair out. A graphic designer, she’s created some attractive, readable, interesting employee newsletters and community reports. She meets every deadline, which always start out urgent. But somehow, every time a publication is almost ready for release… The CEO wants to rewrite his message. There’s a last-minute addition to another article. […]

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5 business lessons learned at the spaaaah

At the beginning of December, I was lured into a dangerously addictive lifestyle. I may never be the same. Ste. Anne’s Spa has earned a reputation for being a decadent and relaxing getaway destination. Heavenly body treatments like hot stone massages (my weakness) and mud wraps and facials. A casual atmosphere that encourages you to […]

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Leave it to the Brits to celebrate bad writing about sex

In absolutely shocking news, E.L. James and her Fifty Shades books did not even make the shortlist for the annual Bad Sex in Fiction award. Nor did J.K. Rowling for her adult novel, The Casual Vacancy. According to the Guardian‘s Maev Kennedy, the Fifty Shades trilogy didn’t qualify because the prize doesn’t go to porn […]

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No moustache, no money?

It took months before we realized something was going wrong with my teenage son, and by that time he had lost 10 percent of his body weight. Another four months went by before he was diagnosed with Crohn’s disease and treatment began. (Although it seemed like a long time, that was apparently a quick diagnosis.) […]

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Is anything ‘stunning’ when everything is?

These aren’t just mediocre little shacks for sale! Here’s how 15 homes highlighted in a local newspaper’s real estate section are described by the agents representing them: stunning (five cases) beautiful (two) awesome exceptional exclusive gleaming gorgeous take your breath away Only two houses received a basic, no-frills description without lavish descriptors. I get that […]

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Friday fun, video version

It’s Friday. Time for some Friday fun! Today we’re not looking at wordplay, for a change, but creative communications captured on video. Here’s a human Rube Goldberg creation (a concept captured in the old Mouse Trap game). Funny! And the work that must have gone into setting it up, not to mention the backflips, jumps […]

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Estimates and proposals and RFPs, oh my

A Request for Proposal (RFP) is like a mirage in the desert, or a dreamed-of lottery win, or simply a “Recipe for Pain,” says Ilise Benun, founder of Marketing Mentor. At the November 7 meeting of IABC/Toronto’s Professional Independent Communicators, she told the group not to waste our time on RFPs – at least, not […]

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