Yearly Archives: 2015

The best of the Red Jacket Diaries in 2015

Thank you to the people who took the time to read (and sometimes comment) on the Red Jacket Diaries blog this year. Here are the 10 most-viewed posts in 2015: 1.  My recap of Mitch Joel’s speech to IABC/Toronto in February, where he talks about people wanting “access, not ownership” (think Snapchat, Spotify, Zipcar, Airbnb). […]

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How to make resolutions you’ll keep

As the old year winds to a close and you get ready to pop the champagne on a new one, you’ll find lots of advice for making and sticking to resolutions. I’m not a big fan of once-a-year resolutions, but according to the impressively named Statistic Brain Research Institute, “People who explicitly make resolutions are […]

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12 gifts for readers and writers

Are you still Christmas shopping? As the big day hurtles closer, those ads warning of “last minute” are starting to hit home. If you have avid readers/writers/word-and-punctuation nerds on your list, you might be interested in these dozen ideas, inspired by a UK site I found with 25 book-related gift ideas: 1.  “Reading is Sexy” […]

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7 steps to effective infographics

Researchers say that people’s attention span is a pitiful eight seconds — supposedly less than that of a goldfish. (Do you wonder, as I do, how researchers measure a goldfish’s attention span?) So it’s not surprising that marketers are looking for fast ways to grab eyeballs. Increasingly, infographics are the answer. As IABC members pointed […]

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Fun facts about Christmas trees [infographic]

My colleague and friend, Deana De Ciccio, is a graphic designer who loves creating infographics. These creative efforts combine words and images to tell an interesting story. In keeping with the upcoming season, we recently partnered on this just-for-fun infographic related to Christmas trees. Enjoy!

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Why Pinterest is big business for small business

If you’re researching home renovations, planning a wedding or looking for recipes, chances are you have a Pinterest account. Big brands also have Pinterest boards, encouraging customers to “engage” with them by pinning photos of their products in use. But is this image-sharing site useful for small businesses that provide a service? Apparently so. Those […]

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Enough with the labels!

Address labels may once have been a nice way for a non-profit to say thanks, and encourage a donation. Not any more. I am drowning in labels given me by charities. Even though I do occasionally send cards or notes by snail mail, I will never be able to use all the labels sent to […]

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Chat summary: When, why, how to hire a freelancer

Hiring a freelancer is a great idea when you need a special skill, your team is stretched too thin, you have a special project or a tight deadline. IABC/Toronto members talked about these reasons why you would outsource work to independents and freelancers and more in a lively Twitter chat at the end of October. […]

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Mother of the groom? Make your speech from the heart

If your son is getting married, tradition apparently calls for Mom (or Mom and Dad) to say a few words. But here’s my tip, after Googling “mother of the groom speech” for inspiration: write it yourself. Don’t “Let the pros write it for you,” as one website I ran across offered. Do not pay “just […]

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Frightened? Good, that’s one way to grow

Is your first reaction to something scary to say no? Mine usually is, too. But last year I decided that when my first response to something was “Oh no, that’s not gonna happen,” I was going to say, “Why not?” It was an interesting exercise that led me to accept two speaking engagements (small university […]

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