Finding the human side of academic research

Readers appreciate when the writer does the heavy lifting to explain the complex and figure out “what’s in it for me?” That’s a big part of what I do.

Recently, I had the honour of interviewing brainy researchers at Western University’s Faculty of Science. My assignment was to translate the science into writing that will help more casual readers understand the importance of the research and why they should care. Here’s what I wrote:

The topics have all been fascinating and I hope that came through in the writing.

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