Most popular posts

These are some of the posts on the Red Jacket Diaries most read, commented on or shared by readers.

Past clients aren’t ‘dead,’ they’re just resting

Don’t think of former clients as “dead” clients. They may just be “resting,” as the shopkeeper tried to say in the famous Monty Python parrot skit. If you had a good relationship with past clients once, you may be able to rekindle it or encourage a referral by keeping in touch. The key? “Be direct,” […]

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How to put together a great Paper.li newspaper

At a recent session about marketing yourself with social media (described in this post), Donna Papacosta told the group that a great way to share content that engages and attracts your target audience is by using Paper.li. This online newspaper pulls in content from the places you specify to “automatically find, publish & promote engaging […]

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The ultimate list of pricing resources for independents

(Updated June 2017) Money is always a touchy subject, isn’t it? Equal pay for equal work done by men and women is still an issue. Companies don’t seem to want employees sharing salary info. Independents rarely share billing information either, and we’re always wondering if we’re charging too little or too much. And those who […]

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10 ways to jump-start your blogging mojo

The last time this happened, in 2012, a Google search pulled up a piddling 31,000 hits. This time, “lost my blogging mojo” brought up more than 700,000 results. I think I am in good company. There are lots of reasons why I seem to have lost my blogging mojo, including the ache and fracture in […]

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Lessons from the Dogfather

Jake was our first dog. He’ll probably be our last dog, too. Long before we got our black Lab, I was already imagining the pain of saying goodbye to a treasured member of the family. Our youngest son was just 10, so I figured by that time, he would be old enough to handle it. […]

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What the new anti-spam law means for e-newsletters

The looming deadline of July 1, 2014 has some marketers in a panic. That’s when a new law comes into effect, the Canadian Anti-Spam Law — which acronym-lovers shorten to CASL, pronounced “castle.” Running afoul of the law could mean serious penalties, including fines up to $10 million. The June issue of my newsletter, Wordnerdery, […]

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Life is short; get screened

In the end, my big brother had less than a year to live from the first signs that something was going wrong. Gallstones, maybe? No. Colon cancer, which had already spread to his lungs and liver. He was 61. Don moved to California years ago, and being on opposite sides of the continent didn’t support […]

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Sending an email newsletter? Here are a dozen ‘don’ts’

If you publish an e-newsletter, remember to keep in mind “what’s in it for my reader?” Doing so will help you avoid the mistakes that often cause readers to unsubscribe or ignore your messages. Many of the items on the following list are the “don’ts” listed in the February issue of my newsletter, Wordnerdery, which […]

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Accessible websites boost SEO, too

Good design and clear, simple writing are two aspects of creating accessible websites that not only meet new Canadian regulations — they’ll also improve your search results. At a meeting of the Halton-Peel Communications Association last week, my colleague Andrea Dubravsky brought the group up to speed on what Ontario’s new Web Content Accessibility Guidelines* […]

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Thinking about hanging out your shingle? Start here.

With 23 years running my own business under my belt, I may be doing a few things right. So when friends or acquaintances say they are thinking about starting their own businesses, I’m happy to chat about my own experiences. Assuming that you have searched your soul and are positive you’re suited to the independent […]

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