Tag Archives: Blogging

The best of the Red Jacket Diaries so far in 2017

Summer has barely arrived, weather-wise, so how is it possible 2017 is already halfway through? Pause a moment to enjoy the pool, along with a look back at the 10 most-viewed blog posts so far this year: 1. “Eyes and ears still key in the digital age” summarizes a panel discussion of IABC communication leaders. […]

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SEO tips: Feed the beast to land on page one

“Your website is a beast you must constantly feed,” writer and search engine optimization (SEO) specialist Marnie Hughes told a group of entrepreneurs this week. That means constantly updating your site with blog posts, news or other content to help reach your objective: landing on page one of search results. After 10+ years of studying […]

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10 years of blogging? Time for a blog post

January is a big month here at Get It Write headquarters. After celebrating 26 years in business earlier in the month, my next milestone is 10 years of blogging. I’ve learned a lot in that time (see nine things I listed at my nine-year anniversary), including that I can’t manage more than one post a […]

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The best of the Red Jacket Diaries in 2016

As 2016 winds down, here’s a look back at the most-viewed posts in the Red Jacket Diaries over the year. As I like to tell people, words are my business. So no surprise that I often blog about words and writing: Players of Scrabble and Words With Friends are always on the lookout for new […]

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The best of the Red Jacket Diaries so far in 2016

Sometimes, individual months draaaag along (January, I’m looking at you), but suddenly June hurtles past and the year is halfway through. Heading into the July 1st / July 4th long weekend, here’s a half-dozen of my most-viewed blog posts so far this year: ‘How to take the leap to the independent life’ talks about what […]

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Nine things I’ve learned in nine years of blogging

January is a big month here at Get It Write headquarters. In this month of new beginnings, I celebrate the leap of faith that launched my business in 1991, and I also mark another year of sharing my thoughts on the Red Jacket Diaries blog. Yes, I recently marked my ninth “blogversary.” Nine years have […]

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The best of the Red Jacket Diaries in 2015

Thank you to the people who took the time to read (and sometimes comment) on the Red Jacket Diaries blog this year. Here are the 10 most-viewed posts in 2015: 1.  My recap of Mitch Joel’s speech to IABC/Toronto in February, where he talks about people wanting “access, not ownership” (think Snapchat, Spotify, Zipcar, Airbnb). […]

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Does removing the date make you a cheater?

Have you ever noticed this? You’re digging around the web, collecting advice or thoughts on a particular topic. You find interesting content, but when you try to check how current it is, you can’t find the date it was published. Sometimes, you only find a clue to the post’s birth when you scroll down to […]

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LinkedIn turns up the noise

Wait for it: 230 million LinkedIn users around the world will soon be piling on the publishing bandwagon. LinkedIn says it is “always looking for new ways for members to contribute professional insights.” That means it is allowing members – as well as the so-called “Influencers” – to publish “long-form posts about their expertise and […]

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Plumbing the depths of your website with analytics

Don’t ask digital marketer Kathryn Lagden what number you should look at in Google analytics. When it comes to your website, it’s all about what YOU want people to do. “Figure out your goal and then you can find out how to measure it,” she told the audience at an event I attended in January, […]

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