Tag Archives: Communications

How to make the most of your writer

Keeping up with the pace of change is a juggling act for internal communicators. “Restructures, leadership changes, redundancies, new technology, mergers and acquisitions, office moves – you’re expected to do it all,” as consultant Rachel Miller of All Things IC (internal communication) points out on her blog. Communication pros are expected to be “masters of […]

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Where’s “Waldo”? Find the human in your stories

When my sons were growing up, books were a big part of our life. One memorable series was Where’s Waldo? by Martin Handford. The boys enjoyed scanning the detailed illustrations searching for that one specific individual, the bespectacled Waldo. Company employees are looking for “Waldo,” too. By that I mean any time you want to […]

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Podcasting: What communicators need to know in 2018

This American Life. Canadaland. CBC’s Quirks and Quarks. For Immediate Release (FIR). Reply All. WNYC Studios’ Death, Sex & Money. Members and friends of IABC/Toronto’s Professional Independent Communicators called out the podcasts they listen to – are maybe even addicted to – at a recent session. What is a podcast, anyway? Speaker Donna Papacosta said […]

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Your mission: make the logo boring. (Nailed it)

Maybe “The Weed Store” was taken. For years, beer drinkers in Ontario bought their 12-packs and two-fours at an outlet called Brewers Retail. Unofficially, people called it “the beer store,” and The Beer Store it officially became in a 1985 rebranding. Now the Government of Canada is getting ready for the legalization of cannabis this […]

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5 reasons you should still embrace print

“How many words can you read on a computer screen before you start drifting off or your eyes start burning?” asks journalist, magazine editor and internal communications manager Rachel Ifans. Rachel calls print the best medium for long-form journalism (which you may have noticed is also making a comeback). She gives 10 reasons why print […]

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Tech of the future still needs communications support

When technology and big data converge, the results can be revolutionary. Just don’t forget communications. Illustrating that point was one of many stories shared by Julia Oosterman at the “Next Big Thing” session for IABC/Toronto Westend members on June 23. Julia described a woman apparently having a heart attack during a meeting, who later found […]

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Good dog! 7 tips that apply to pets and people

I’ve been walking my neighbour’s two dogs at lunchtime, to cover while his daughter is away. Logan and Norman are relatively big black dogs, like my guy was, and they were good pals with him. So while I’m helping my neighbour out, I’m also getting a little “dose of dog” to ease the pain of […]

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7 steps to effective infographics

Researchers say that people’s attention span is a pitiful eight seconds — supposedly less than that of a goldfish. (Do you wonder, as I do, how researchers measure a goldfish’s attention span?) So it’s not surprising that marketers are looking for fast ways to grab eyeballs. Increasingly, infographics are the answer. As IABC members pointed […]

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5 tips for saying you’re sorry

Employees, customers and others who have been wronged by corporate action/inaction want and deserve an apology. Yet lawyers and executives are wary of what could be seen as “admitting fault.” As Elton John sings, “Sorry” does indeed seem to be the hardest word. But apologies done right make for good relations, and good business. The […]

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Secrets of podcasting success revealed

If Donna Papacosta had to do it all over again, she’d rename her podcast something other than “Trafcom News.” Yet 10 years ago, she was just linking to her business (Trafalgar Communications) and her website. Her advice now? “Choose a meaningful name,” she told members of IABC/Toronto’s Professional Independent Communicators at a session in September. […]

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