Tag Archives: Communications

5 reasons you should still embrace print

“How many words can you read on a computer screen before you start drifting off or your eyes start burning?” asks journalist, magazine editor and internal communications manager Rachel Ifans. Rachel calls print the best medium for long-form journalism (which you may have noticed is also making a comeback). She gives 10 reasons why print […]

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Tech of the future still needs communications support

When technology and big data converge, the results can be revolutionary. Just don’t forget communications. Illustrating that point was one of many stories shared by Julia Oosterman at the “Next Big Thing” session for IABC/Toronto Westend members on June 23. Julia described a woman apparently having a heart attack during a meeting, who later found […]

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Good dog! 7 tips that apply to pets and people

I’ve been walking my neighbour’s two dogs at lunchtime, to cover while his daughter is away. Logan and Norman are relatively big black dogs, like my guy was, and they were good pals with him. So while I’m helping my neighbour out, I’m also getting a little “dose of dog” to ease the pain of […]

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7 steps to effective infographics

Researchers say that people’s attention span is a pitiful eight seconds — supposedly less than that of a goldfish. (Do you wonder, as I do, how researchers measure a goldfish’s attention span?) So it’s not surprising that marketers are looking for fast ways to grab eyeballs. Increasingly, infographics are the answer. As IABC members pointed […]

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5 tips for saying you’re sorry

Employees, customers and others who have been wronged by corporate action/inaction want and deserve an apology. Yet lawyers and executives are wary of what could be seen as “admitting fault.” As Elton John sings, “Sorry” does indeed seem to be the hardest word. But apologies done right make for good relations, and good business. The […]

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Secrets of podcasting success revealed

If Donna Papacosta had to do it all over again, she’d rename her podcast something other than “Trafcom News.” Yet 10 years ago, she was just linking to her business (Trafalgar Communications) and her website. Her advice now? “Choose a meaningful name,” she told members of IABC/Toronto’s Professional Independent Communicators at a session in September. […]

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New dos and don’ts for using Storify

(This post updates one originally written in 2013.) Storify is a handy free service that “makes the web tell a story.” Storify helps you collect ­– or curate, if you’d rather use the current buzzword – public tweets, pictures, video and other content from around the web, dragging and dropping them into the Storify framework […]

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Don’t wait for perfection; start, already

Is aiming for perfection holding you back? Sure, getting rid of typos and fixing glaring errors is important. But if you’re waiting to launch your website or start tweeting or record your first podcast until all conditions are perfect and you’ve tied everything up in a shiny bow, it’s just not gonna happen. At least, […]

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Mitch Joel talks ‘access, not ownership’

The Internet used to be like an elephant; it never forgot. Now, its future is about “fast, temporary pieces of content” (think Snapchat) that are here now and gone soon after. Mitch Joel, one of North America’s leading digital experts, told IABC/Toronto members at a recent event that consumers don’t necessarily want things to be […]

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12 innovations in internal communications (a report from #IABC14)

What forces are shaping internal communications, and what are the best practices that help companies improve their own communications performance? At a session at the recent IABC World Conference in Toronto, speaker Kelly Parsons shared what Melcrum’s research tells the company. She highlighted these current forces that drive innovation: The rising power of employee voice. […]

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