Tag Archives: E-mail

How to harness the power of the inbox

Email marketing is a powerful tool. As proof, digital marketing expert Javed S. Khan shared these statistics at a recent meeting of IABC/Toronto’s Professional Independent Communicators: 91% of people check their email daily 88% regularly check email on their smartphones Email gets delivered 90% of the time or better, compared to Facebook posts that reach […]

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7 deadly sins of e-newsletters

If you’ve ever given someone your business card at a networking event and later discovered you’d been signed up for a daily newsletter, you’ve seen the dark side of email newsletters. Good email newsletters share information of value to the reader. They are invited into the inbox. This type of content marketing – “the art […]

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Use focus + five steps to be more productive

You don’t have to hire someone to slap you every time you turn to Facebook. That was the extreme step blogger Maneesh Sethi took to be more productive, detailed in Why I Hired a Girl on Craigslist — and How I Quadrupled My Productivity. But to be productive, you DO need to focus on what’s […]

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12 tips for reducing email overload

And you thought your in-box was already overflowing. Now that Google Reader is on its way out, many bloggers are suggesting people subscribe by email rather than to an RSS feed. Canada Post is encouraging consumers to sign up for epost, to get bills by email rather than snail mail. And businesses are seeing the […]

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Alertbox reinforces value of e-newsletters

Web usability expert Jakob Nielsen is a big fan of email newsletters, which he says can “create much more of a bond between user and company than a website can.” The bad news is that the bond can be affected by usability problems like making it complicated to subscribe or unsubscribe. In his latest Alertbox, […]

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6 ways to improve email subject lines

An email arrived the other day and was promptly sent to the junk folder by my mail program. The reason? The subject line read, “Thought you might be interested in this.” I do scan mail in the junk folder, especially because postings to my school forums often seem to end up there. “Thought you might […]

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Do you respond promptly?

Having been away for a week, I’m a little nervous. A few weeks ago, I managed to live through a day where no e-mail messages made it to my in-box. It took a while to find out, because I could send messages; but the replies didn’t make it through. Of course, I had a satisfying […]

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Tips to regain your daily focus

Usually, I’m very disciplined about writing. After walking my dog in the morning, I’m at my desk at 9 a.m. I turn the sound off so I’m not distracted by the whirr of arriving tweets, or the siren song of e-mail in my in-box. I don’t even listen to music so I can concentrate. So […]

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Newsletters rock

In his Alertbox newsletter discussing how non-profit web sites can attract new donors (you’d think it would go without saying, but obviously not: it’s be clear about what you are trying to achieve, and tell potential donors how you are going to spend the money), Jakob Nielsen comments: “For encouraging customer (or donor) loyalty, e-mail […]

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Back away from the Internet

You knew it, and usability expert Jakob Nielsen confirms it: we’re drowning in irrelevant information, squandering an hour or more each day simply dealing with email and other distractions. So if you haven’t picked a new year’s resolution yet, here’s one: Set priorities and allocate most of your time to tasks that are crucial to […]

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