Tag Archives: E-mail

Watch out for these email fails

Some companies/people are still missing the boat on email. I have lots of evidence from my own in-box: The “From” field: “Unknown sender” (a Black Friday sale that doesn’t inspire confidence) “No reply @” (I guess you don’t want to hear from me?) Subject lines: “No subject” (Really? That’s what’s going to encourage me to […]

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What’s the best length for my e-newsletter?

“How much content is too much content in a newsletter?” wondered reader Danielle Wintrip (of Wintrip Communications) after my post with quotes about e-newsletters. Good question, which I’m going to rephrase as “What’s the best length for my e-newsletter?” The quick answer is that “too much” varies, but you’re best off keeping your e-newsletter short. […]

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Stop email subject line fail with one last look

The subject line – “Done like Thanksgiving dinner” – probably seemed appropriate, casual and timely to the marketers who sent the email. It rounded up things that would help you prepare and serve a Thanksgiving dinner, like a roasting pan, pots, glasses and dishes. Unfortunately, the sender was Sears Canada. Yes, that Sears, which a […]

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Focus on content, not sender, for employee e-newsletters

What’s the best practice for sending an internal newsletter – from the CEO, “Internal Communications,” the head of the Communications department or someone else? That was a question that came up this week. I don’t know of any definitive best practices related to who sends an e-newsletter (do you?), and I could only find one […]

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How to harness the power of the inbox

Email marketing is a powerful tool. As proof, digital marketing expert Javed S. Khan shared these statistics at a recent meeting of IABC/Toronto’s Professional Independent Communicators: 91% of people check their email daily 88% regularly check email on their smartphones Email gets delivered 90% of the time or better, compared to Facebook posts that reach […]

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7 deadly sins of e-newsletters

If you’ve ever given someone your business card at a networking event and later discovered you’d been signed up for a daily newsletter, you’ve seen the dark side of email newsletters. Good email newsletters share information of value to the reader. They are invited into the inbox. This type of content marketing – “the art […]

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Use focus + five steps to be more productive

You don’t have to hire someone to slap you every time you turn to Facebook. That was the extreme step blogger Maneesh Sethi took to be more productive, detailed in Why I Hired a Girl on Craigslist — and How I Quadrupled My Productivity. But to be productive, you DO need to focus on what’s […]

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12 tips for reducing email overload

And you thought your in-box was already overflowing. Now that Google Reader is on its way out, many bloggers are suggesting people subscribe by email rather than to an RSS feed. Canada Post is encouraging consumers to sign up for epost, to get bills by email rather than snail mail. And businesses are seeing the […]

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Alertbox reinforces value of e-newsletters

Web usability expert Jakob Nielsen is a big fan of email newsletters, which he says can “create much more of a bond between user and company than a website can.” The bad news is that the bond can be affected by usability problems like making it complicated to subscribe or unsubscribe. In his latest Alertbox, […]

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6 ways to improve email subject lines

An email arrived the other day and was promptly sent to the junk folder by my mail program. The reason? The subject line read, “Thought you might be interested in this.” I do scan mail in the junk folder, especially because postings to my school forums often seem to end up there. “Thought you might […]

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