Tag Archives: Employee communications

Focus on content, not sender, for employee e-newsletters

What’s the best practice for sending an internal newsletter – from the CEO, “Internal Communications,” the head of the Communications department or someone else? That was a question that came up this week. I don’t know of any definitive best practices related to who sends an e-newsletter (do you?), and I could only find one […]

Posted in The Red Jacket Diaries blog | Also tagged | Leave a comment

8 ways to get through the approval process

Sometimes, it takes longer for people to read your words than you took to write them. I’m talking about the abyss called the “approval process,” which swallows your articles, reports, web copy and other writing that will – eventually – appear in public. This is fresh in mind after I received an online newsletter with […]

Posted in The Red Jacket Diaries blog | Also tagged | Leave a comment

5 reasons you should still embrace print

“How many words can you read on a computer screen before you start drifting off or your eyes start burning?” asks journalist, magazine editor and internal communications manager Rachel Ifans. Rachel calls print the best medium for long-form journalism (which you may have noticed is also making a comeback). She gives 10 reasons why print […]

Posted in The Red Jacket Diaries blog | Also tagged , | Leave a comment

Employees need the inside scoop from leaders

“Never assume anybody knows anything.” That’s Lesterism #1, a truth about communications from Les Potter, ABC, International Association of Business Communicators (IABC) Fellow, and a senior lecturer at Towson University in Maryland. Les explains, “Organizations are funny; you can never assume that any individual organizational member knows what is going on — strategy, major issues […]

Posted in The Red Jacket Diaries blog | Tagged | Leave a comment

Eyes and ears still key in the digital age

Whether your organization has five people or 50,000, there is no “silver bullet” that will solve all your communication challenges. And despite the shiny toys of the digital age, panelists at an IABC event on Feb. 28 agreed that old-school listening, talking to employees and face-to-face communication are as important as ever. The session brought […]

Posted in The Red Jacket Diaries blog | Also tagged , | Leave a comment

In my Aug. newsletter: 4 steps to a meaningful mission statement

One of the best mission statements I’ve ever run across was framed as instructions in the managing editor’s office of the Rocky Mountain News (which folded in 2009): “Get the news. Tell the truth. Don’t be dull.” Companies spend serious time debating the words that go into mission and vision statements (terms that are sometimes […]

Posted in The Red Jacket Diaries blog | Also tagged | Leave a comment

6 ways writers can shine a spotlight on safety

A campaign described in The New York Times last week got me thinking about how writers can contribute to safety awareness. The article reported that roadway deaths are on the rise, and we need to stop calling the reason accidents. Writer Matt Richtel quotes “safety advocates” as saying that using the word accident “trivializes the […]

Posted in The Red Jacket Diaries blog | Also tagged | Leave a comment

Find the heart of your story with these questions

What I write for employee newsletters and other content often involves explaining dense, complicated and potentially boring subjects. Yet a client once paid me this huge compliment: that among my strengths is the “ability to find the human angle in any story.” In fact, that’s the secret to turning a potentially boring subject into an […]

Posted in The Red Jacket Diaries blog | Also tagged | Leave a comment

How do you reach “non-desk” employees?

How do companies communicate with their employees these days, when so many don’t have a desk or a computer? How do you reach those who work in a mine, in the cab of a delivery van, on the sales floor? Since it’s been a long time since I’ve been in a home office, curiosity sent […]

Posted in The Red Jacket Diaries blog | Also tagged | Leave a comment
  • Newsletter Signup

    Don't miss an issue -- sign up now to get Wordnerdery straight to your inbox!
    * = required field
    Yes, sign me up



    powered by MailChimp!