Tag Archives: Employee communications

Eyes and ears still key in the digital age

Whether your organization has five people or 50,000, there is no “silver bullet” that will solve all your communication challenges. And despite the shiny toys of the digital age, panelists at an IABC event on Feb. 28 agreed that old-school listening, talking to employees and face-to-face communication are as important as ever. The session brought […]

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In my Aug. newsletter: 4 steps to a meaningful mission statement

One of the best mission statements I’ve ever run across was framed as instructions in the managing editor’s office of the Rocky Mountain News (which folded in 2009): “Get the news. Tell the truth. Don’t be dull.” Companies spend serious time debating the words that go into mission and vision statements (terms that are sometimes […]

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6 ways writers can shine a spotlight on safety

A campaign described in The New York Times last week got me thinking about how writers can contribute to safety awareness. The article reported that roadway deaths are on the rise, and we need to stop calling the reason accidents. Writer Matt Richtel quotes “safety advocates” as saying that using the word accident “trivializes the […]

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Find the heart of your story with these questions

What I write for employee newsletters and other content often involves explaining dense, complicated and potentially boring subjects. Yet a client once paid me this huge compliment: that among my strengths is the “ability to find the human angle in any story.” In fact, that’s the secret to turning a potentially boring subject into an […]

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How do you reach “non-desk” employees?

How do companies communicate with their employees these days, when so many don’t have a desk or a computer? How do you reach those who work in a mine, in the cab of a delivery van, on the sales floor? Since it’s been a long time since I’ve been in a home office, curiosity sent […]

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