Tag Archives: Event reviews

Creating a corporate video? Here’s how to crush it

Just the word “video” in email subject lines boosts open rates, Cyrus Mavalwala, ABC, told a group of professional communicators this week. Using video makes it 10 times more likely people will share or comment on your posts. Video increases the chances you’ll end up on page one of search results. Video can also substitute […]

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Gini Dietrich has a challenge for indie communicators

  Gini Dietrich knows about the highs and lows of small business, and persisting through them. During a recent webinar, the founder and CEO of PR firm Arment Dietrich walked members of IABC/Toronto’s Professional Independent Communicators through the story of her business, which went from winning awards and achieving 63% growth in 2007, to successive […]

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4 steps to boost your ranking with SEO

Search engine optimization (SEO) is a fancy way of describing how to get you or your business in front of search engines like Google. The ideal is that someone searches for your name, of course, but SEO helps if the searcher doesn’t know you or have your name in mind. “Get into the head” of […]

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The ABCs of SEO (event recap in tweets)

If you run a small business, you want to be found for both your company name and the products or services you offer. At a meeting of IABC/Toronto’s Professional Independent Communicators this week, speaker Ray Litvak shared some tips for doing this. Several people were “live tweeting” the session, and I’ve gathered these snippets below […]

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How to write a great event recap

“Are you just a really amazing note-taker or great with shorthand to get the info you need?” That’s what a colleague asked me recently, wondering how I take down the notes I turn into event summaries (recaps). Shameless flattery accepted. I do often recap events for the associations I belong to, so people who weren’t […]

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(Almost) everything you want to know about certification

Who doesn’t want to be recognized for knowing your stuff? For many professions, certification gives you unbiased recognition that you know what you’re doing. Accountants, engineers, Human Resources professionals, financial planners and more have certifications. Now, communicators have one, too. One of the first to earn her Communication Management Professional (CMP) “badge” is my friend […]

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SEO tips: Feed the beast to land on page one

“Your website is a beast you must constantly feed,” writer and search engine optimization (SEO) specialist Marnie Hughes told a group of entrepreneurs this week. That means constantly updating your site with blog posts, news or other content to help reach your objective: landing on page one of search results. After 10+ years of studying […]

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How to protect yourself from digital data attacks

A classic line in the movie Spaceballs reveals a secret password is 12345. Dark Helmet (Rick Moranis) says, “That’s the stupidest combination I’ve ever heard in my life! That’s the kinda thing an idiot would have on his luggage!” Of course, it is exactly what President Skroob (Mel Brooks) uses. As Ryan Duquette of Hexigent […]

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PIC event summary: Defending your digital data

How strong are your passwords? How often do you use free Wifi? And how likely are you to fall for a phishing email that asks you to click a link? At a meeting of IABC/Toronto’s Professional Independent Communicators this week, speaker Ryan Duquette of cyber security firm Hexigent talked about digital dangers, and shared some […]

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Get creative! Problem solve with Post-it notes

Post-it notes were flying in last night’s session on creative problem-solving. Trevor McAlpine of Synergetic Management had members of IABC/Toronto’s Professional Independent Communicators covering the Post-its with ideas in a fast-paced session on creativity. The tactic was part of Trevor’s six-step creativity framework for harnessing ideas to solve business challenges: Explore the vision. Ask, What […]

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