Tag Archives: Event reviews

Eyes and ears still key in the digital age

Whether your organization has five people or 50,000, there is no “silver bullet” that will solve all your communication challenges. And despite the shiny toys of the digital age, panelists at an IABC event on Feb. 28 agreed that old-school listening, talking to employees and face-to-face communication are as important as ever. The session brought […]

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3D branding from the inside out

Branding is more than a logo or a tagline; it’s a promise. That’s the basic message of a recent panel discussion on “3D Branding” for IABC/Toronto’s Professional Independent Communicators (PIC). Here’s a brief look at what each speaker said about the three dimensions of branding, particularly for our group’s small businesses: 1. DEFINE You can’t […]

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Boost your small business with this secret weapon

Not everyone realizes the free or low-cost resources and advice available to small businesses at the Halton Region Small Business Centre. Years ago, I visited the centre to do a search on “Get It Write” and register the name for my business. Since then, I’ve been back to renew my registration but haven’t taken advantage […]

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How to harness the power of the inbox

Email marketing is a powerful tool. As proof, digital marketing expert Javed S. Khan shared these statistics at a recent meeting of IABC/Toronto’s Professional Independent Communicators: 91% of people check their email daily 88% regularly check email on their smartphones Email gets delivered 90% of the time or better, compared to Facebook posts that reach […]

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Make the most of a summer slowdown

“Summer afternoon — summer afternoon; to me those have always been the two most beautiful words in the English language.” — Henry James Whether you are a freelancer or work in a corporate office, you may find that business slows in the summertime. People you need to talk to are on vacation. Projects are postponed. […]

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Tech of the future still needs communications support

When technology and big data converge, the results can be revolutionary. Just don’t forget communications. Illustrating that point was one of many stories shared by Julia Oosterman at the “Next Big Thing” session for IABC/Toronto Westend members on June 23. Julia described a woman apparently having a heart attack during a meeting, who later found […]

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Boost your business with the power of thought

My competitors are better than me. I’m not as smart as my colleagues. People won’t want to pay for the services I offer. If you’ve ever found yourself thinking thoughts like this, you’ve been the victim of perceptions you have about yourself that may or may not be true. “What you’ve been taught to believe […]

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Use focus + five steps to be more productive

You don’t have to hire someone to slap you every time you turn to Facebook. That was the extreme step blogger Maneesh Sethi took to be more productive, detailed in Why I Hired a Girl on Craigslist — and How I Quadrupled My Productivity. But to be productive, you DO need to focus on what’s […]

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Chat summary: When, why, how to hire a freelancer

Hiring a freelancer is a great idea when you need a special skill, your team is stretched too thin, you have a special project or a tight deadline. IABC/Toronto members talked about these reasons why you would outsource work to independents and freelancers and more in a lively Twitter chat at the end of October. […]

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PWAC chat summary: All about fees

Consultants and freelancers are always interested in talking about fees. (Are we charging enough? Too much? What’s the going rate?) And so it was a group of us recently took part in a Twitter chat hosted by PWAC, the Professional Writers Association of Canada. As I did with the chat about referrals in July, I […]

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