Tag Archives: Expressive writing

4 ways to simplify your sustainability report

This time of year, corporate sustainability reports bloom like algae in a lake. These reports show the efforts a company makes to do the right things for the environment and the community. However, the language that describes what they do is often thick with jargon. And there’s no getting around multi-syllable words like “sustainable” and […]

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Linguistic cicadas & other expressive writing, in my December newsletter

You can’t always (ever?) be wildly creative in corporate writing. But you can and should choose words and phrases that are interesting and colourful to help your readers “see” what you mean. I’m always on the lookout for expressive writing, and the December issue of Wordnerdery includes some great examples. Read about the “linguistic cicada” […]

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The expressive language of loss

Any writing can be improved by careful attention to words that convey meaning or emotion, or metaphors and analogies that bring a concept to life. The July issue of my newsletter, Wordnerdery, shares some wonderful examples of expressive writing I’ve found related to grieving and loss. It’s way less depressing than you might think! Here’s […]

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Chewability, cowpats and more expressive writing

“I grew up sort of basted in words.” That wonderful evocative sentence comes from Richard Bach in The Bridge Across Forever. The line explains his childhood, where his father read stories in German – translating as he read – and the boy’s mother would chat with him in Spanish. The June issue of my Wordnerdery […]

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Yet more expressive language

I love reading the expressive ways people find to make a point. Here are my latest finds: “But even links that have nothing to do with Chinese cooking can bolster your profile if your site is barnacled with enough of them.” From a story on search optimization and JC Penney in the New York Times. […]

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Expressive writing, v. 3

As I’ve said before, I love reading the expressive ways people find to make a point. Some of them make me laugh; some conjure up an appealing image or make an unusual connection. Here are a few of my latest finds, with the part I particularly liked in bold: “If you have not seen The […]

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Expressive writing, v.2

I love reading the expressive ways other people have found to make a point. Here are my latest finds (the parts I particularly like are in bold): “I sometimes think of cancer as a long and difficult journey, a quest out of Tolkien, or a dark waltz.” – Dana Jennings, “With Cancer, Let’s Face It, […]

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Expressive language v.4

Here are more great examples of words eloquently or imaginatively written for the enjoyment of readers: “The files holding the data are as thick as unabridged dictionaries.” – Joshua Wolf Shenk in The Atlantic, “What Makes Us Happy?” “I’m at home a lot, begging for quiet from a child who has the same need for […]

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More expressive language

Writing in an interesting, funny, thoughtful, expressive way is always worth a try. Here are some recent examples I’ve run across: “By yearend, investors of all stripes were bloodied and confused, much as if they were small birds that had strayed into a badminton game.” – Warren Buffet in his 2008 annual report message for […]

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Get creative with metaphors

You can’t argue with the Publication Coach, Daphne Grey-Grant, when she encourages writers to use metaphors. “They add interest, colour and power to your writing,” she says. “As readers, we all do better when we can visualize something concrete.” So I’m creating a file of great metaphors (and similes – thanks, Gloria!) to use as […]

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