Tag Archives: IABC conference

12 innovations in internal communications (a report from #IABC14)

What forces are shaping internal communications, and what are the best practices that help companies improve their own communications performance? At a session at the recent IABC World Conference in Toronto, speaker Kelly Parsons shared what Melcrum’s research tells the company. She highlighted these current forces that drive innovation: The rising power of employee voice. […]

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What question drives your life?

Is there one question “you are never tired of asking and will never know the answer to”? This is the question 2014 IABC World Conference* speaker Lesley Jane Seymour referred to in her keynote session, “Discovering Your Life’s Question.” The question was also the subject of her May editorial column. As Editor-in-Chief of More Magazine/More.com, […]

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New Toronto shopping guide is out

Earlier this year, I mentioned working on a Toronto shopping guide, intended for people coming to this year’s IABC World Conference. With the guide, visitors get the inside scoop from local IABC members on where to grab a gift or specific item close to the conference hotel. Drumroll, please. The guide is done! You can […]

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Give and get the lowdown on shopping in Toronto

You’re in a new city, perhaps for a conference or other business. Most of your time is mapped out, but you want to pick up a souvenir or gifts for family back home. Or maybe you forgot to pack the right shoes, or you spilled coffee on your lap. Where do you go? Like me, […]

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Please weigh in on the IABC conference

After sharing some thoughts on (okay, venting about) the 2014 IABC World Conference, I’m pleased to say something seems to be happening. Claire Watson, ABC, APR and external relations team lead at IABC, responded to my post. She wondered what kind of content we independents would find appealing and assured me she will work with […]

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Missing IABCWC13

The flurry of #IABCWC13 tweets and jolly Facebook posts about exciting adventures in New York has bombarded me for days, each one a sharp reminder that I did not attend this year’s IABC World Conference. I’m feeling a little sad about that, although it turned out to be beyond my budget this year. I missed […]

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Report on IABC 2012, part 3: Food!

So much goes on during an IABC World Conference, but I want to take a minute to talk about food. One of the great things about the conference is the Tuesday “dinearound,” something that I believe started years ago as a way for conference-goers to fill an open evening in an unfamiliar city. Local chapter […]

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Report on IABC 2012, part 2

Here are more of the key points from sessions I attended at the IABC World Conference in Chicago in June: Darin Diehl and Katherine Fletcher: Content marketing in action The session described Sun Life’s creation of a helpful (unbranded) site for consumers called BrighterLife.ca. Key takeaways:  We need to think like a media company, providing […]

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Report on IABC 2012, part 1

Once again, it’s taken almost a week since the IABC World Conference to capture the highlights in a blog post, but here are some of them. Besides having fun playing tourist in a great city, Chicago (that’s Cloud Gate in Millennium Park shown here), I was able to get out for some delicious meals with […]

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Going to an IABC world conference? Here are some networking tips

Networking really doesn’t get any easier than at an IABC World Conference. If you’ll be there – especially if you’re a rookie or solo in a unfamiliar city – you might find these tips helpful: You can’t miss that giant badge on your lapel identifying you as a communicator. So when you get into an […]

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