Tag Archives: IABC

Find your way by taking the strategic path

Communicators have a path to choose, says Dan Tisch, APR, CPRS Fellow and president and CEO of Argyle Public Relationships. Are we going to be tacticians or strategists? At a professional development session hosted by IABC/Toronto and its Professional Independent Communicators in November, Dan pointed out that “The path to being a strategist means thinking […]

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How my solo journey unfolded

People are interested in launching their own businesses, but a little nervous about it, too. That’s the not-so-surprising conclusion I took away from this week’s panel discussion about starting an independent business. We had a great turnout, lots of information from the panelists and a lively question-and-answer period at the end. A full report is […]

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Psst! Get the insider view of starting a comms business

Nearly 28 years still seems an improbable amount of time that I’ve been out on my own. Astonishing, even. But LinkedIn has done the math, and assures me Get It Write has been operating 27 years and eight months. Oh sure, luck played a role – and tremendous support from my family – but that […]

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How to earn trust in an untrusting world

Content may be king, but relationships are royalty, according to Dan Tisch, APR, of Argyle Public Relationships. In a talk at IABC/Toronto’s annual general meeting, Dan noted that public relations and communications people should let others focus on churning out content. What we should be doing is making sure the content we produce can build […]

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4 steps to boost your ranking with SEO

Search engine optimization (SEO) is a fancy way of describing how to get you or your business in front of search engines like Google. The ideal is that someone searches for your name, of course, but SEO helps if the searcher doesn’t know you or have your name in mind. “Get into the head” of […]

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The ABCs of SEO (event recap in tweets)

(Updated April 30, 2018) If you run a small business, you want to be found for both your company name and the products or services you offer. At a meeting of IABC/Toronto’s Professional Independent Communicators this week, speaker Ray Litvak shared some tips for doing this. Several people were “live tweeting” the session, and I’ve […]

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Students, make the most of your professional association

September is as much a time of new beginnings as New Year’s. If you’re a PR or communication student, your new beginnings probably include building your network and launching your career. You can do both by making the most of your professional association while you’re a student or a new graduate. Your program fees may […]

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(Almost) everything you want to know about certification

Who doesn’t want to be recognized for knowing your stuff? For many professions, certification gives you unbiased recognition that you know what you’re doing. Accountants, engineers, Human Resources professionals, financial planners and more have certifications. Now, communicators have one, too. One of the first to earn her Communication Management Professional (CMP) “badge” is my friend […]

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How to protect yourself from digital data attacks

A classic line in the movie Spaceballs reveals a secret password is 12345. Dark Helmet (Rick Moranis) says, “That’s the stupidest combination I’ve ever heard in my life! That’s the kinda thing an idiot would have on his luggage!” Of course, it is exactly what President Skroob (Mel Brooks) uses. As Ryan Duquette of Hexigent […]

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Eyes and ears still key in the digital age

Whether your organization has five people or 50,000, there is no “silver bullet” that will solve all your communication challenges. And despite the shiny toys of the digital age, panelists at an IABC event on Feb. 28 agreed that old-school listening, talking to employees and face-to-face communication are as important as ever. The session brought […]

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