Tag Archives: IABC

Eyes and ears still key in the digital age

Whether your organization has five people or 50,000, there is no “silver bullet” that will solve all your communication challenges. And despite the shiny toys of the digital age, panelists at an IABC event on Feb. 28 agreed that old-school listening, talking to employees and face-to-face communication are as important as ever. The session brought […]

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Tech of the future still needs communications support

When technology and big data converge, the results can be revolutionary. Just don’t forget communications. Illustrating that point was one of many stories shared by Julia Oosterman at the “Next Big Thing” session for IABC/Toronto Westend members on June 23. Julia described a woman apparently having a heart attack during a meeting, who later found […]

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Chat summary: When, why, how to hire a freelancer

Hiring a freelancer is a great idea when you need a special skill, your team is stretched too thin, you have a special project or a tight deadline. IABC/Toronto members talked about these reasons why you would outsource work to independents and freelancers and more in a lively Twitter chat at the end of October. […]

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Capture attention and interest with your elevator speech

Networking is an important part of finding customers. Is the way you introduce yourself helping land those customers? When it comes to getting people’s attention, “You have about as much time as it takes to start your car,” speaker Kevin Smith (aka The Story Architect) told members of IABC/Toronto’s Professional Independent Communicators at the Perfect […]

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Take control of meetings to shine

Gerry Lewis wants to help you stand out. “Everyone can be a better communicator if we just take it up a notch,” the author of SHINE: Stand Out. Get Noticed. Be Brilliant told a recent gathering of IABC Golden Horseshoe members and friends. Start by handling meetings like a pro, by conquering the five sins of […]

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Mitch Joel talks ‘access, not ownership’

The Internet used to be like an elephant; it never forgot. Now, its future is about “fast, temporary pieces of content” (think Snapchat) that are here now and gone soon after. Mitch Joel, one of North America’s leading digital experts, told IABC/Toronto members at a recent event that consumers don’t necessarily want things to be […]

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IABC session shares tips to help you transition your career

[View the story “Career transition advice session with IABC/Toronto & PIC ” on Storify]

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Dear IABC: About that conference…

Dear IABC, You’ve had a tough year, but some of the decisions you are making baffle me. Take this latest offer of earlybird pricing ($330 off! Only $1,100!) for next year’s World Conference. Why did you make the offer good until the end of November only, and only to the first 100 people who respond? […]

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Fine-tune your LinkedIn profile to open doors

Do you want to stand out among the 238 million people who are members of LinkedIn™? Well, sure you do! LinkedIn acts as the new business card and your online resume, positions you as an expert and opens doors to new contacts and new business. At a recent meeting of IABC/Toronto’s Professional Independent Communicators, members […]

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Pricing, follow-up and other business tips from PIC

Whether you’ve been in business for one month or more than 20 years, there’s always something to learn from fellow independents. Here are just some of the useful tips shared at the IABC/Toronto Professional Independent Communicators networking exchange on June 5: LinkedIn is a good way to stay in front of people digitally and create […]

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