Tag Archives: IABC

4 steps to boost your ranking with SEO

Search engine optimization (SEO) is a fancy way of describing how to get you or your business in front of search engines like Google. The ideal is that someone searches for your name, of course, but SEO helps if the searcher doesn’t know you or have your name in mind. “Get into the head” of […]

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The ABCs of SEO (event recap in tweets)

(Updated April 30, 2018) If you run a small business, you want to be found for both your company name and the products or services you offer. At a meeting of IABC/Toronto’s Professional Independent Communicators this week, speaker Ray Litvak shared some tips for doing this. Several people were “live tweeting” the session, and I’ve […]

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Students, make the most of your professional association

September is as much a time of new beginnings as New Year’s. If you’re a PR or communication student, your new beginnings probably include building your network and launching your career. You can do both by making the most of your professional association while you’re a student or a new graduate. Your program fees may […]

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(Almost) everything you want to know about certification

Who doesn’t want to be recognized for knowing your stuff? For many professions, certification gives you unbiased recognition that you know what you’re doing. Accountants, engineers, Human Resources professionals, financial planners and more have certifications. Now, communicators have one, too. One of the first to earn her Communication Management Professional (CMP) “badge” is my friend […]

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How to protect yourself from digital data attacks

A classic line in the movie Spaceballs reveals a secret password is 12345. Dark Helmet (Rick Moranis) says, “That’s the stupidest combination I’ve ever heard in my life! That’s the kinda thing an idiot would have on his luggage!” Of course, it is exactly what President Skroob (Mel Brooks) uses. As Ryan Duquette of Hexigent […]

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Eyes and ears still key in the digital age

Whether your organization has five people or 50,000, there is no “silver bullet” that will solve all your communication challenges. And despite the shiny toys of the digital age, panelists at an IABC event on Feb. 28 agreed that old-school listening, talking to employees and face-to-face communication are as important as ever. The session brought […]

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Tech of the future still needs communications support

When technology and big data converge, the results can be revolutionary. Just don’t forget communications. Illustrating that point was one of many stories shared by Julia Oosterman at the “Next Big Thing” session for IABC/Toronto Westend members on June 23. Julia described a woman apparently having a heart attack during a meeting, who later found […]

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Chat summary: When, why, how to hire a freelancer

Hiring a freelancer is a great idea when you need a special skill, your team is stretched too thin, you have a special project or a tight deadline. IABC/Toronto members talked about these reasons why you would outsource work to independents and freelancers and more in a lively Twitter chat at the end of October. […]

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Capture attention and interest with your elevator speech

Networking is an important part of finding customers. Is the way you introduce yourself helping land those customers? When it comes to getting people’s attention, “You have about as much time as it takes to start your car,” speaker Kevin Smith (aka The Story Architect) told members of IABC/Toronto’s Professional Independent Communicators at the Perfect […]

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Take control of meetings to shine

Gerry Lewis wants to help you stand out. “Everyone can be a better communicator if we just take it up a notch,” the author of SHINE: Stand Out. Get Noticed. Be Brilliant told a recent gathering of IABC Golden Horseshoe members and friends. Start by handling meetings like a pro, by conquering the five sins of […]

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