Tag Archives: Newsletters

7 steps to effective interviews in my October newsletter

An interesting article usually starts with a conversation with a “subject matter expert,” as companies like to call them. Your job is to pull out the human side of the subject – sometimes against the instincts of the person you interview. How do you do it? Check out seven steps to effective interviews in the […]

Posted in The Red Jacket Diaries blog | Also tagged | Leave a comment

In my Sept. newsletter: How often to publish

In this month’s newsletter, I’m revisiting a common question: How often should you publish an employee newsletter? A lot depends on whether you’re delivering news or providing background and perspective, how big it is and how many people are working on it, and how long it takes you to produce a quality publication. Some colleagues […]

Posted in The Red Jacket Diaries blog | Tagged | Leave a comment

Bottom line? Get to the bottom of numbers

How rare is it to be born on February 29, the extra day in a Leap Year? By chance I was travelling on this year’s extra day, and found this explanation by journalist Steve Rubenstein in the San Francisco Chronicle: “Being born on Feb. 29 is rare, sort of. The odds of it happening are […]

Posted in The Red Jacket Diaries blog | Also tagged | Leave a comment

A seasoned writer can save your bacon

My client’s newsletter deadline was already past, she was scrambling to get it finished, and then WHAM. A story she was counting on looked like it had fallen through. This is a case where the person you hire to help you with some writing is more than her ability to write. The story was meant […]

Posted in The Red Jacket Diaries blog | Also tagged | Leave a comment

7 deadly sins of e-newsletters

If you’ve ever given someone your business card at a networking event and later discovered you’d been signed up for a daily newsletter, you’ve seen the dark side of email newsletters. Good email newsletters share information of value to the reader. They are invited into the inbox. This type of content marketing – “the art […]

Posted in The Red Jacket Diaries blog | Also tagged | Leave a comment

My 7 steps to ‘spin straw into gold’

You may have heard me talk about “spinning straw into gold.” That’s my shorthand for turning reams of raw interview notes into a concise, readable story. Often it also means boiling 1,500 words down to 500. (“Pulling a rabbit out of a hat” is doing so to meet a tight deadline.) Inspiration is helpful, but […]

Posted in The Red Jacket Diaries blog | Also tagged | Leave a comment

How do you reach “non-desk” employees?

How do companies communicate with their employees these days, when so many don’t have a desk or a computer? How do you reach those who work in a mine, in the cab of a delivery van, on the sales floor? Since it’s been a long time since I’ve been in a home office, curiosity sent […]

Posted in The Red Jacket Diaries blog | Also tagged | Leave a comment

Reports of print’s death are exaggerated

Author Harper Lee’s recently discovered book, Go Set a Watchman, will launch with an e-book and audio book – and two million print copies. Her original 1960 book, To Kill a Mockingbird, still sells more than a million hard copies a year. Clearly, print is not dead. Here are some of the reasons why: Understanding […]

Posted in The Red Jacket Diaries blog | Tagged | Leave a comment

Why newsletters still have value

However “old school” you might think them, newsletters remain a powerful tool for keeping in touch with employees, clients, prospects and other important audiences. Sure, call me biased. I love newsletters, both print and electronic. But I am not the only one, and here are some of the reasons why: Email and electronic publications help […]

Posted in The Red Jacket Diaries blog | Tagged | 1 Comment

How to choose newsletter content, in November Wordnerdery

I love newsletters. Preferably short, with a nugget or two of value each issue. A sense of humour is also welcome. But if you’re just launching one, where do you start? The November issue of my monthly newsletter suggests starting with your strategy and your intended reader. Wordnerdery is a quick read about words, effective/expressive […]

Posted in The Red Jacket Diaries blog | Tagged | Leave a comment