Tag Archives: Newsletters

What’s the best length for my e-newsletter?

“How much content is too much content in a newsletter?” wondered reader Danielle Wintrip (of Wintrip Communications) after my post with quotes about e-newsletters. Good question, which I’m going to rephrase as “What’s the best length for my e-newsletter?” The quick answer is that “too much” varies, but you’re best off keeping your e-newsletter short. […]

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‘Best, cheapest, easiest’ and more praise for e-newsletters

Do you use an email newsletter to reach customers, prospects, blog readers or employees? If so, you know that e-newsletters are far from dinosaurs, and a recent online search for comment shows they are indeed alive and well. Here’s some praise for e-newsletters from 2017 and 2016: “What’s one of the most effective marketing tools […]

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10 tips for an effective non-profit newsletter

Email newsletters are one of the most effective ways non-profit organizations can stay in touch with supporters, and an “effective channel to send prospects to your fundraising page.” So says John Haydon, a digital marketing expert who helps non-profits and charities with marketing and fundraising. Not according to a blogger I came across this week. […]

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5 reasons you should still embrace print

“How many words can you read on a computer screen before you start drifting off or your eyes start burning?” asks journalist, magazine editor and internal communications manager Rachel Ifans. Rachel calls print the best medium for long-form journalism (which you may have noticed is also making a comeback). She gives 10 reasons why print […]

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How to keep your marketing e-newsletter in the spotlight

Email newsletters are back – or maybe I should say are still – in the spotlight. And whether sent by large companies, media giants or solo entrepreneurs, email newsletters can be a powerful marketing tool. For example, the content marketers at Copyblogger get massive amounts of traffic every day. But the biggest day every week […]

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7 steps to effective interviews in my October newsletter

An interesting article usually starts with a conversation with a “subject matter expert,” as companies like to call them. Your job is to pull out the human side of the subject – sometimes against the instincts of the person you interview. How do you do it? Check out seven steps to effective interviews in the […]

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In my Sept. newsletter: How often to publish

In this month’s newsletter, I’m revisiting a common question: How often should you publish an employee newsletter? A lot depends on whether you’re delivering news or providing background and perspective, how big it is and how many people are working on it, and how long it takes you to produce a quality publication. Some colleagues […]

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Bottom line? Get to the bottom of numbers

How rare is it to be born on February 29, the extra day in a Leap Year? By chance I was travelling on this year’s extra day, and found this explanation by journalist Steve Rubenstein in the San Francisco Chronicle: “Being born on Feb. 29 is rare, sort of. The odds of it happening are […]

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A seasoned writer can save your bacon

My client’s newsletter deadline was already past, she was scrambling to get it finished, and then WHAM. A story she was counting on looked like it had fallen through. This is a case where the person you hire to help you with some writing is more than her ability to write. The story was meant […]

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7 deadly sins of e-newsletters

If you’ve ever given someone your business card at a networking event and later discovered you’d been signed up for a daily newsletter, you’ve seen the dark side of email newsletters. Good email newsletters share information of value to the reader. They are invited into the inbox. This type of content marketing – “the art […]

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