Tag Archives: pricing

Pricing tips for indie communicators

If you’re new to freelancing, you probably charge by the hour.  However, a better plan for both clients and solopreneurs is to charge by the project, according to panelists at the recent IABC/Toronto Professional Independent Communicators (PIC) session on pricing. This takes the focus away from time and puts it on value. While you might […]

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The ultimate list of pricing resources for independents

(Updated November 2017) Money is always a touchy subject, isn’t it? Equal pay for equal work done by men and women is still an issue. Companies don’t seem to want employees sharing salary info. Independents rarely share billing information either, and we’re always wondering if we’re charging too little or too much. And those who […]

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How much does it cost?

The caller got right to the point. “How much does it cost for a 250-word newsletter article?” The thing about services is that there’s rarely a simple answer to “How much?” You can always answer with a range, but that’s only helpful if you provide context and details. Think of renovating your kitchen. How much […]

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Pricing, follow-up and other business tips from PIC

Whether you’ve been in business for one month or more than 20 years, there’s always something to learn from fellow independents. Here are just some of the useful tips shared at the IABC/Toronto Professional Independent Communicators networking exchange on June 5: LinkedIn is a good way to stay in front of people digitally and create […]

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Estimates and proposals and RFPs, oh my

A Request for Proposal (RFP) is like a mirage in the desert, or a dreamed-of lottery win, or simply a “Recipe for Pain,” says Ilise Benun, founder of Marketing Mentor. At the November 7 meeting of IABC/Toronto’s Professional Independent Communicators, she told the group not to waste our time on RFPs – at least, not […]

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How to get paid what you’re worth

Are you getting paid what you’re worth? Anyone can appreciate the value and attraction of that concept, but perhaps independent business owners most of all. I attended a networking/professional development event on just that topic, put on by IABC/Toronto’s Professional Independent Communicators (PIC). The session was a panel discussion about fees and getting paid. Here […]

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Few takers for cheap brain surgeons

(Updated October 2016) Freelancers sometimes run into clients who question quoted rates and ask for less. Should you give in? Most seasoned professionals will agree that you shouldn’t let yourself be “had” on price. State what you are worth, making sure you convey the value in what you provide (which may be your X years […]

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