Tag Archives: Readability

It’s true, you CAN make legal statements readable

Are you a Fitbit fan? I am. I’ve been wearing the step tracker since December 2014, and it encourages me to look for reasons to take a few extra steps, like parking further away from a store or the train station, or taking the long way home after a short walk with Mom. Fitbit’s “Who […]

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3 ways to give numbers the context they need

Can you picture almost 80 million litres? Probably not. It’s a huge number, too big to understand without context. A client wants employees to understand the importance of managing energy like diesel fuel. To make the 80 million litres the company used in 2017 more relatable, he used the fuel economy of his VW TDI […]

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Don’t let jargon get in the way of trust

You can usually spot jargon at less than 10 paces, but it’s fun to have the option of The De-Jargonizer. Plug in a piece of writing, and this handy tool will highlight the jargony words you might want to replace. A recent report about Toys ’R’ Us executives giving themselves millions of dollars in bonuses […]

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Help readers understand when you explain

Noise is a big issue around airports. A jet taking off can produce an average of 100 to 120 decibels. That’s as noisy as it is in the front row of a rock concert. If, like airports, your business makes noise that’s affecting your neighbours, you want to show that you’re aware of the issue. […]

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Before & after: The Hemingway app judges direct mail

Last week, I got a letter from the publisher of Reader’s Digest, indicating I “could” be a winner. Ooh, I have a chance to earn a chance to win ONE HUNDRED THOUSAND DOLLARS! The letter is a classic direct mail sales letter, complete with the required P.S., supposedly one of the most-read parts of such […]

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9 steps to readable writing

If you produce material that you hope will be read and understood, you can use readability tests to get an idea of how you’re doing. While researching road ecology – the study of the often deadly interaction of roads and nature – I ran across a guide called a “resource for students, citizens, government and […]

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Sigh. Still reason to be cranky about jargon

Time to get cranky, again, about jargon and annoying words. Who’s with me? First up are overused words that are quickly becoming jargon: Hacks. I get it, it’s a handy short word, which is useful in headlines. In most cases, it’s thin disguise for “tips,” as in “23 best productivity hacks of the year.” Killer. […]

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Ditch the jargon to make your point

Inc.com’s contributing editor, Geoffrey James, doesn’t sugarcoat it. In a piece called How Corporate-Speak Rots Your Brain and How To Stop It, he says jargon “makes you and everyone around you progressively less intelligent.” What’s more, rather than making you sound more intelligent, using words like “utilize” makes readers think less of you. The January […]

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Forgive me for suspecting lawyers are paid by the word

Wills are distasteful to begin with. You don’t want to think about someone dying, let alone squabble over who gets the investments and the heirloom silver, the stamp collection and the stacks of National Geographic. (I’m joking; we’re parceling out the old magazines every week in the recycling bin. Seriously, Dad, what were you doing […]

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4 ways to simplify your sustainability report

This time of year, corporate sustainability reports bloom like algae in a lake. These reports show the efforts a company makes to do the right things for the environment and the community. However, the language that describes what they do is often thick with jargon. And there’s no getting around multi-syllable words like “sustainable” and […]

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