Tag Archives: Social media

3 steps for newbies to get the most from Twitter

While chatting with a colleague this week, we got on the subject of Twitter. She didn’t see much value in it and wondered if I did. I do. I’ve made connections with new people on Twitter, and gained better visibility myself. I regularly find and share interesting articles. Some people visit my blog or website […]

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7 steps to effective infographics

Researchers say that people’s attention span is a pitiful eight seconds — supposedly less than that of a goldfish. (Do you wonder, as I do, how researchers measure a goldfish’s attention span?) So it’s not surprising that marketers are looking for fast ways to grab eyeballs. Increasingly, infographics are the answer. As IABC members pointed […]

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Fun facts about Christmas trees [infographic]

My colleague and friend, Deana De Ciccio, is a graphic designer who loves creating infographics. These creative efforts combine words and images to tell an interesting story. In keeping with the upcoming season, we recently partnered on this just-for-fun infographic related to Christmas trees. Enjoy!

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Why Pinterest is big business for small business

If you’re researching home renovations, planning a wedding or looking for recipes, chances are you have a Pinterest account. Big brands also have Pinterest boards, encouraging customers to “engage” with them by pinning photos of their products in use. But is this image-sharing site useful for small businesses that provide a service? Apparently so. Those […]

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Baby steps with Instagram

In the early days of Twitter, doubters complained that it was just a place where people shared what they ate for lunch. Instagram, too, has that kind of reputation. But businesses are looking more closely at this photo-/video-sharing app as a way to build brand awareness and increase website traffic. You can see why. It’s […]

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New dos and don’ts for using Storify

(This post updates one originally written in 2013.) Storify is a handy free service that “makes the web tell a story.” Storify helps you collect ­– or curate, if you’d rather use the current buzzword – public tweets, pictures, video and other content from around the web, dragging and dropping them into the Storify framework […]

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Don’t let LinkedIn intimidate you

A friend has a LinkedIn profile, but beyond listing his title and employer, he has nothing — nothing! — to say what he does and how well he does it. He doesn’t even have a photo. Of course, I’m bugging him about it. “At least get a photo up!” I told him. “And then you […]

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Mitch Joel talks ‘access, not ownership’

The Internet used to be like an elephant; it never forgot. Now, its future is about “fast, temporary pieces of content” (think Snapchat) that are here now and gone soon after. Mitch Joel, one of North America’s leading digital experts, told IABC/Toronto members at a recent event that consumers don’t necessarily want things to be […]

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Don’t play ‘bait & switch’ with your links

Have you had this experience? You’re on a website, intrigued by what looks like great content in a tip sheet or a newsletter. You enter your email address to “get your copy” or maybe just “find out more.” Next thing you know, a “Thanks for subscribing!” or “Subscription confirmed” pops up. Wait, what?! I subscribed […]

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Be seen as an expert with LinkedIn

Your LinkedIn profile can help you be seen as an expert in your field. At a recent meeting of one of my freelancer groups, Communicators Connection, my colleague Carl Friesen suggested paying attention to these areas: Photo: Use a head-and-shoulders professional photo, in which you are dressed for business and smiling. Make sure there aren’t […]

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