Despite what some people will tell you, Twitter isn’t a numbers game. Nor is Facebook. Nope, not LinkedIn either. Social media is all about connection and community. Oh, spammers will offer to get you thousands of Twitter followers or Facebook ‘likes,’ cheap. You can even buy followers on eBay; one found by Mashable offered to [...]
Tag Archives: Social media
Like Millennials, I don’t want to ‘like’ you
It’s easy to understand why businesses want to be on Facebook. There are more than 500 million Facebook users, and half of them are logged in on any given day (thanks, DigitalBuzz, for the stats). But the funny thing is that people don’t really want to get cosy with you on Facebook. Sure, they’ll temporarily [...]
Brogan vs. Kawasaki: the Twitter smackdown
(With apologies to the gentlemen named, I submitted this for a class assignment.) Few people are retweeted more often than high-profile Twitter users Chris Brogan and Guy Kawasaki. But which one is more successful? That depends on your measure of success. Retweetrank.com calculates that Brogan and Kawasaki lead in having their less-than-140-character bons mots shared [...]
10 tips to polish your LinkedIn profile
Never, never, NEVER auto-post your Twitter comments to LinkedIn. It’s annoying, all those #hashtags and @signs are #messy and #confusing to #people who don’t use #Twitter, and you’ll just cause your network to hide your comments, which effectively hides YOU from sight. Not what you’re looking for in a network that’s all about connection, is [...]
Curating content: It’s not just about dinosaur bones!
The internet brings us more information than we’ve ever had, but that’s not the real issue. As Donna Papacosta told the IABC/Toronto Westend group on Nov. 15 — quoting author and speaker Clay Shirky – “It’s not information overload, it’s filter failure.” “People used to rely on the morning newspaper and the nightly news, and [...]
Measuring social analytics takes more than intuition
If you aren’t measuring social analytics, you’re just operating on intuition. That’s what Adele McAlear told the group attending the Nov. 2 session of IABC/Toronto’s Professional Independent Communicators. Adele is Director of Operations for Measurement & Analytics at Edelman Digital’s Montreal office, heading up a team that provides social insights and measurement to help guide [...]
3 places to network in November
Toronto-area colleagues, you might be interested in these upcoming events (I’ll be there!): 1. IABC/Toronto: Professional Independent Communicators (PIC) Demystifying communications measurement Wednesday, November 2, 2011, 6 to 9 p.m. Metro Hall, Room 310, 55 John Street, Toronto Demonstrate your worth to your clients or your boss by measuring your efforts! Speaker Adele McAlear, Director [...]
Social media can be magic
Writer Susan Crossman of Crossman Communications went from not having to work hard to needing to drive serious business to her door. With focus, training and active participation in social media, she can now be choosy about clients. She spends about an hour each morning tending to Twitter, LinkedIn and Facebook, a process she calls [...]
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How freelancers can use LinkedIn
After a conversation this week with someone just starting an independent business, one of the first things I did was send my new friend an invitation to connect on LinkedIn. This social networking site has more than 100 million members in more than 200 countries. As of January 2011, it includes executives from all 2010 [...]
Tips for keeping up with social media
The good news: Everyone wants me these days. The bad news: Everyone wants me these days. Ah, the life of a freelance writer! Between back-to-back deadlines for clients and multiple readings and writings for school, it’s been a struggle to keep up my (never-very-robust) online life. Still, I’m trying to post here at least once [...]