Never, never, NEVER auto-post your Twitter comments to LinkedIn. It’s annoying, all those #hashtags and @signs are #messy and #confusing to #people who don’t use #Twitter, and you’ll just cause your network to hide your comments, which effectively hides YOU from sight. Not what you’re looking for in a network that’s all about connection, is [...]
Tag Archives: Social media
Curating content: It’s not just about dinosaur bones!
The internet brings us more information than we’ve ever had, but that’s not the real issue. As Donna Papacosta told the IABC/Toronto Westend group on Nov. 15 — quoting author and speaker Clay Shirky – “It’s not information overload, it’s filter failure.” “People used to rely on the morning newspaper and the nightly news, and [...]
Measuring social analytics takes more than intuition
If you aren’t measuring social analytics, you’re just operating on intuition. That’s what Adele McAlear told the group attending the Nov. 2 session of IABC/Toronto’s Professional Independent Communicators. Adele is Director of Operations for Measurement & Analytics at Edelman Digital’s Montreal office, heading up a team that provides social insights and measurement to help guide [...]
3 places to network in November
Toronto-area colleagues, you might be interested in these upcoming events (I’ll be there!): 1. IABC/Toronto: Professional Independent Communicators (PIC) Demystifying communications measurement Wednesday, November 2, 2011, 6 to 9 p.m. Metro Hall, Room 310, 55 John Street, Toronto Demonstrate your worth to your clients or your boss by measuring your efforts! Speaker Adele McAlear, Director [...]
Social media can be magic
Writer Susan Crossman of Crossman Communications went from not having to work hard to needing to drive serious business to her door. With focus, training and active participation in social media, she can now be choosy about clients. She spends about an hour each morning tending to Twitter, LinkedIn and Facebook, a process she calls [...]
Posted in The Red Jacket Diaries blog Also tagged Event reviews, The independent life Leave a comment
How freelancers can use LinkedIn
After a conversation this week with someone just starting an independent business, one of the first things I did was send my new friend an invitation to connect on LinkedIn. This social networking site has more than 100 million members in more than 200 countries. As of January 2011, it includes executives from all 2010 [...]
Tips for keeping up with social media
The good news: Everyone wants me these days. The bad news: Everyone wants me these days. Ah, the life of a freelance writer! Between back-to-back deadlines for clients and multiple readings and writings for school, it’s been a struggle to keep up my (never-very-robust) online life. Still, I’m trying to post here at least once [...]
Making the most of LinkedIn
There’s an art to using LinkedIn to promote yourself and your business, and on March 2, social media strategist Jaime Almond told a record crowd of IABC Professional Independent Communicators and guests all about it. First, you might be interested to know that LinkedIn has more than 100 90 million members in over 200 countries; [...]
Posted in The Red Jacket Diaries blog Also tagged Event reviews, IABC, Networking, The independent life 5 Comments
Who’s into blogging?
You’ll typically hear death notices for blogging (“blogging is dead”) every year or two, but it’s interesting that — like much that’s related to technology — the means of sharing thoughts online just keeps morphing into something new. According to the Pew Internet & American Life Project, roughly one in 10 adults is keeping up [...]
Overused buzzword or résumé requirement?
LinkedIn told me today that 62 of my connections changed jobs in 2010. Wow! While a closer look reveals that some of my colleagues actually just updated their profiles, many did really start new jobs. The economy may be improving! Part of the process of job hunting is dusting off the old résumé, and many [...]
