Four years and 455 blog posts — I suppose for more prolific bloggers, that’s nothing. But for someone who had a hard time updating a journal more than once every couple of months, it’s a pretty significant achievement. So happy anniversary to me and to the Red Jacket Diaries! Happy anniversary as well to strategic [...]
Tag Archives: Social media
How often do you tweet?
If you tweet more than 50 times a day, it’s too much; less than 10 times a day, it’s too little. At least, that’s what the inbound marketing experts at HubSpot say. (Thanks to James Howe of Communicate & Howe! for pointing me to the post, via what else but Twitter.) HubSpot says that analysis [...]
E-newsletters a great tool
While Facebook and Twitter continue to get all the press, email newsletters just keep building their solid reputation. In fact, they are “the Internet’s best tool for supplementing a website,” according to web usability expert Jakob Nielsen: “The positive emotional aspect of newsletters is that they can create much more of a bond between user [...]
Lurkers, come out of hiding!
I had been mulling over writing here about the times I was surprised, pleased and even floored to discover someone had (secretly) been reading this blog, and I had no idea because they never commented. Just last week, a new IABC contact mentioned that something I had said “inspired” her, to which I could only [...]
Red Cross gets it right
There aren’t many companies that have earned the trust the Red Cross has. In my in-box today was the latest example of how they do it. I had made a donation to the Canadian Red Cross in support of their earthquake relief efforts in Haiti, and today they sent an e-mail saying, “Thank you. Your [...]
Twitter, the talk of ’09
A Christmas visit with family reminded me that although the cool kids online are abuzz about Twitter, much of the regular (non PR or communications) world has little knowledge of or use for it. The nephews and nieces were all about video games or Facebook, while some of the aunts and uncles dabbled in Facebook [...]
Poppies for remembrance
From November 5 to 11, Canadians celebrate Veterans’ Week, remembering and honouring the veterans who fought in past wars and the soldiers who are still fighting for freedom. November 11, the day that marked the end of World War I, is both Remembrance Day here and Veterans’ Day in the U.S. The poppy has been [...]
Twitter tips @ HPCA session
Last night, the Halton-Peel Communications Association (HPCA) hosted a hands-on social media event for members and guests, and what fun it was. I joined organizer and HPCA member Donna Papacosta and fellow members Rob Clark and Joan Vinall-Cox in talking about and demonstrating how to use LinkedIn (here’s Donna’s summary), blogs, audio and video on [...]
Hands-on social media event
Blogging, Twitter, LinkedIn, audio and video on Web sites — what are they all about and why should you care? For starters, these tools can help you get noticed, get remembered and get business. Last spring, the Halton-Peel Communications Association (HPCA) sponsored a successful meeting about social media, with Dave Fleet as our guest speaker. [...]
Tips to regain your daily focus
Usually, I’m very disciplined about writing. After walking my dog in the morning, I’m at my desk at 9 a.m. I turn the sound off so I’m not distracted by the whirr of arriving tweets, or the siren song of e-mail in my in-box. I don’t even listen to music so I can concentrate. So [...]
