Watch out for these email fails

Watch out for these email fails

Some companies/people are still missing the boat on email. I have lots of evidence from my own in-box: The “From” field: “Unknown sender” (a Black Friday sale that doesn’t inspire confidence) “No reply @” (I guess you don’t want to hear from me?) Subject lines: “No...
7 deadly sins of e-newsletters

7 deadly sins of e-newsletters

If you’ve ever given someone your business card at a networking event and later discovered you’d been signed up for a daily newsletter, you’ve seen the dark side of email newsletters. Good email newsletters share information of value to the reader....