Author Archives: Sue Horner

How do you give your creative head a shake?

I must have run across Roger von Oech at an IABC conference years ago. He’s an author and inventor who has been giving seminars, workshops and presentations on creativity since 1977, although he doesn’t specifically point to IABC on his website. His name came to light the other day when an indie colleague, Daria Steigman […]

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Road ecology steps in when animal instincts and urban sprawl collide

(Published in Niagara Escarpment Views, Winter 2017) Nature’s programming is strong. After the first rainfall following spring thaw, Jefferson’s Salamanders emerge from underground dens, determined to migrate to the ponds where they were born to lay their eggs. In Burlington, that means crossing King Road. Some 1,500 cars a day use this road to wind […]

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7 ways to sabotage your employee e-newsletter

Done properly, a company’s employee newsletter can deliver information employees need when they need it. An e-newsletter can reduce email volume by collecting content that otherwise would be sent separately. An e-newsletter can easily link to relevant spots in your intranet to encourage online visits. But there are at least seven ways companies undermine their […]

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10 years of blogging? Time for a blog post

January is a big month here at Get It Write headquarters. After celebrating 26 years in business earlier in the month, my next milestone is 10 years of blogging. I’ve learned a lot in that time (see nine things I listed at my nine-year anniversary), including that I can’t manage more than one post a […]

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Resist the initialization of the world (please)

Over the holidays, I was in the store formerly known as Mountain Equipment Co-op. Great name, isn’t it? Without even trying, you can tell it sells outdoor recreation gear and clothing. One of their taglines is “Outside is our place. Canada is our backyard.” Nice. In 2013, the company decided to rebrand itself as “MEC” […]

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Is 2017 the year YOU make the leap?

A woman I met at an event once said, “Omigosh, you have my dream job!” Most days, I think that too. In fact, during a recent conversation about “the best thing that’s ever happened to you,” I realized that launching my business 26 years ago this month is my “best thing.” However, I didn’t wait […]

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New misused words join the list to be banished

Post-truth, on fleek, Dad bod and listicle are among the terms that made the 42nd annual list of words and phrases the wordsmiths at Lake Superior State University in Michigan want to banish for “Misuse, Overuse and General Uselessness.” Distressingly, making the list does not, in fact, banish awful jargon and overused terms. The hated […]

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The best of the Red Jacket Diaries in 2016

As 2016 winds down, here’s a look back at the most-viewed posts in the Red Jacket Diaries over the year. As I like to tell people, words are my business. So no surprise that I often blog about words and writing: Players of Scrabble and Words With Friends are always on the lookout for new […]

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In my Dec. newsletter: Let go of the stocking

All this week, Facebook has been showing me festive photos I’ve posted in previous years. My dog staring longingly at my older son’s Christmas stocking, shown here, is a classic. In the December issue of my newsletter, Wordnerdery, I share what Jake and letting go of the stocking have to teach us about living in […]

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How to use hashtags (and why bother)

For people on Twitter, Facebook, Instagram and other social media, hashtags – words or phrases tagged with what used to be called the pound sign (#) — are a handy way to search for topics of interest. Companies use hashtags to try to connect with customers and fans, increase brand recognition and encourage interaction. Where do […]

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