Want to get it out? Get It Write!
Do you need readable, interesting and understandable writing?
Are you looking for content for employee and association e-newsletters, feature articles, case studies, websites, social media posts and other material?
Do you sometimes have complicated, jargony, dense information that you want turned into appealing content?
That’s the heart of what I do.
Many of my clients are time-starved corporate communicators who appreciate a fresh perspective on a routine subject, or a helping hand to meet production deadlines. I simplify the complex, uncover “what’s in it for me?” and find the human angle in just about any story.
As a writer with 25 years’ experience, I can handle complicated or sensitive topics as well as breathe new life into recurring items. I care as much as you do about reaching people with clear, readable copy that’s warm and friendly.
Sue Horner
Freelance Writer, Get It Write
(Photo: Amara Studios)
Member:
International Association of Business Communicators
and its Professional Independent Communicators
Communicators Connection (formerly Halton-Peel Communications Association)
“Sue is a communications professional who takes the time to understand your communication needs as a first step in providing you with effective clear, concise written products. As for her editing skills, Sue has the ability to take the ‘noise’ out of any written materials given her.”
Ken Shipley“Thanks again for your help…It’s nice to have such a great resource for my small team.”
Lori Ann HorriganRead some samples of my work
‘Passive House’ design offers new ways to create affordable housing
At one time, building as many homes or units as possible, as cheaply as possible, seemed to be the way to create affordable housing. Yet as with most things, you get what you pay for. History has shown that it’s better to look at costs over a building’s life cycle...
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Finding the human side of academic research
Readers appreciate when the writer does the heavy lifting to explain the complex and figure out “what’s in it for me?” That’s a big part of what I do. In 2016 and 2017, I had the honour of interviewing brainy researchers at Western University’s Faculty of Science. My...
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Road ecology steps in when animal instincts and urban sprawl collide
(Published in Niagara Escarpment Views, Winter 2017) Nature’s programming is strong. After the first rainfall following spring thaw, Jefferson’s Salamanders emerge from underground dens, determined to migrate to the ponds where they were born to lay their eggs. In...
read moreNerd out with words
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The Red Jacket Diaries blog
The Red Jacket Diaries is my blog about writing, newsletters, communications and running an independent business. Here are some of the most recent posts:
Timeless writing advice from Don Ranly
Writers are always eager to learn from the masters. We’re told to read widely, and model our writing on the work of those we admire. Years ago, I was lucky enough to meet the famous (in communications circles) Don Ranly, Ph.D., IABC Fellow and professor emeritus of...
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8 lessons for writers from Dancing With the Stars
September marks the launch of the latest season of my guilty pleasure, Dancing with the Stars. You might think the show is mostly about the women’s scanty costumes, or possibly B-list celebrities getting some visibility. But the real point is to take non-dancers,...
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Surprised? Print’s not dead
Print seems to be having a moment: IABC relaunched a print magazine in June. Its former Communication World was once printed monthly and more recently became online only. The new Catalyst will come out twice a year. Mentalfloss.com joined forces with the Paper &...
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