Want to get it out? Get It Write!
Do you need readable, interesting and understandable writing?
Are you looking for content for employee and association e-newsletters, feature articles, case studies, websites, social media posts and other material?
Do you sometimes have complicated, jargony, dense information that you want turned into appealing content?
That’s the heart of what I do.
Many of my clients are time-starved corporate communicators who appreciate a fresh perspective on a routine subject, or a helping hand to meet production deadlines. For you, I simplify the complex, uncover “what’s in it for me?” and find the human angle in just about any story.
As a writer with 30 years’ experience, I can handle complicated or sensitive topics as well as breathe new life into recurring items. I care as much as you do about reaching people with clear, readable copy that’s warm and friendly. May I help you?
Sue Horner
Freelance Writer, Get It Write
(Photo: Amara Studios)
“Sue is a communications professional who takes the time to understand your communication needs as a first step in providing you with effective clear, concise written products. As for her editing skills, Sue has the ability to take the ‘noise’ out of any written materials given her.”
Ken Shipley“Thanks again for your help…It’s nice to have such a great resource for my small team.”
Lori Ann HorriganRead some samples of my work
All’s well that end-to-ends well
Who sets out to hike 900 km of physically demanding and sometimes treacherous terrain, with the risk of encountering unexpected storms, poison ivy, rattlesnakes, bugs, maybe even bears? The answer: Hikers who do the Bruce Trail "end-to-end," and there are more than...
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‘Passive House’ design offers new ways to create affordable housing
At one time, building as many homes or units as possible, as cheaply as possible, seemed to be the way to create affordable housing. Yet as with most things, you get what you pay for. History has shown that it’s better to look at costs over a building’s life cycle...
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Finding the human side of academic research
Readers appreciate when the writer does the heavy lifting to explain the complex and figure out “what’s in it for me?” That’s a big part of what I do. In 2016 and 2017, I had the honour of interviewing brainy researchers at Western University’s Faculty of Science. My...
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The Red Jacket Diaries blog
The Red Jacket Diaries is my blog about writing, newsletters, communications and running an independent business. Here are some of the most recent posts:
Why ‘How much does it cost?’ can be difficult to answer
The caller got right to the point. “How much does it cost for a 250-word newsletter article?” The thing about services is that there’s rarely a simple answer to “How much?” You can always answer with a range, but that’s only helpful if you provide context and details....
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Find the heart of your story with (many) questions
Dense, complicated and potentially boring subjects need explanation, no matter who you're writing for. That’s often what I’m asked to do, and here's my “secret” for turning a potentially boring subject into an interesting one: Find the human, because that’s usually...
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18 tips to get through the pandemic
After a year of pandemic life, many (all?) of us are burned out. Even where it’s allowed, we’re reluctant to go out for dinner. We can’t hug people. Vaccination plans are still shaky, and new fast-spreading variations of COVID-19 are popping up. It’s not real spring...
read moreWork with me
Let’s chat about how I can take some pressure off your day, let you cross items off your “to do” list and help keep your communications on track.