Want to get it out? Get It Write!
Do you need readable, interesting and understandable writing?
Are you looking for content for employee and association e-newsletters, feature articles, case studies, websites, social media posts and other material?
Do you sometimes have complicated, jargony, dense information that you want turned into appealing content?
That’s the heart of what I do.
Many of my clients are time-starved corporate communicators who appreciate a fresh perspective on a routine subject, or a helping hand to meet production deadlines. For you, I simplify the complex, uncover “what’s in it for me?” and find the human angle in just about any story.
As a writer with 30 years’ experience, I can handle complicated or sensitive topics as well as breathe new life into recurring items. I care as much as you do about reaching people with clear, readable copy that’s warm and friendly. May I help you?
Sue Horner
Freelance Writer, Get It Write
(Photo: Amara Studios)
“Sue is a communications professional who takes the time to understand your communication needs as a first step in providing you with effective clear, concise written products. As for her editing skills, Sue has the ability to take the ‘noise’ out of any written materials given her.”
“We have appreciated and enjoyed working with Sue and having her support and copywriting brilliance to lean on over the past few years. Sue is a joy to partner with and consistently delivers amazing copy regardless of the project or subject matter.”
Read some samples of my work
All’s well that end-to-ends well
Who sets out to hike 900 km of physically demanding and sometimes treacherous terrain, with the risk of encountering unexpected storms, poison ivy, rattlesnakes, bugs, maybe even bears? The answer: Hikers who do the Bruce Trail "end-to-end," and there are more than...
‘Passive House’ design offers new ways to create affordable housing
At one time, building as many homes or units as possible, as cheaply as possible, seemed to be the way to create affordable housing. Yet as with most things, you get what you pay for. History has shown that it’s better to look at costs over a building’s life cycle...
Finding the human side of academic research
Readers appreciate when the writer does the heavy lifting to explain the complex and figure out “what’s in it for me?” That’s a big part of what I do. In 2016 and 2017, I had the honour of interviewing brainy researchers at Western University’s Faculty of Science. My...
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The Red Jacket Diaries blog
The Red Jacket Diaries is my blog about writing, newsletters, communications and running an independent business. Here are some of the most recent posts:
Cheers to 31 years in business ’getting it Write’
In January 1991, the Edmonton Oilers were on their way to the Stanley Cup. “Dances With Wolves” was poised to clean up at the 63rd Oscars. R.E.M.’s "Losing My Religion" was all over the radio (remember “radio”?). The average price of a home in Toronto was about...
Pandemic words still dominate our lives in 2021
As Word Nerd Day approaches (January 9), what better time to take a look at the words that defined 2021? Just as in 2020, one subject drove us in record numbers to Google and online dictionaries and dominated our lives this past year – that pesky pandemic. This time,...
Top 10 posts in the Red Jacket Diaries in 2021
While the pandemic still dominated our lives in 2021, you may have tired of reading about it. I was tired of writing about it, too. So there’s likely a connection to the lack of "pandemic posts" in the 10 most-viewed posts on my blog this year. Here they are: 1. You...
Work with me
Let’s chat about how I can take some pressure off your day, let you cross items off your “to do” list and help keep your communications on track.