Want to get it out? Get It Write!
Do you need readable, interesting and understandable writing?
Are you looking for content for employee and association e-newsletters, feature articles, case studies, websites, social media posts and other material?
Do you sometimes have complicated, jargony, dense information that you want turned into appealing content?
That’s the heart of what I do.
Many of my clients are time-starved corporate communicators who appreciate a fresh perspective on a routine subject, or a helping hand to meet production deadlines. I simplify the complex, uncover “what’s in it for me?” and find the human angle in just about any story.
As a writer with 25 years’ experience, I can handle complicated or sensitive topics as well as breathe new life into recurring items. I care as much as you do about reaching people with clear, readable copy that’s warm and friendly.
Sue Horner
Freelance Writer, Get It Write
(Photo: Amara Studios)
Member:
International Association of Business Communicators
and its Professional Independent Communicators
Communicators Connection (formerly Halton-Peel Communications Association)
“Sue is a communications professional who takes the time to understand your communication needs as a first step in providing you with effective clear, concise written products. As for her editing skills, Sue has the ability to take the ‘noise’ out of any written materials given her.”
Ken Shipley“Thanks again for your help…It’s nice to have such a great resource for my small team.”
Lori Ann HorriganRead some samples of my work
‘Passive House’ design offers new ways to create affordable housing
At one time, building as many homes or units as possible, as cheaply as possible, seemed to be the way to create affordable housing. Yet as with most things, you get what you pay for. History has shown that it’s better to look at costs over a building’s life cycle...
read more
Finding the human side of academic research
Readers appreciate when the writer does the heavy lifting to explain the complex and figure out “what’s in it for me?” That’s a big part of what I do. In 2016 and 2017, I had the honour of interviewing brainy researchers at Western University’s Faculty of Science. My...
read more
Road ecology steps in when animal instincts and urban sprawl collide
(Published in Niagara Escarpment Views, Winter 2017) Nature’s programming is strong. After the first rainfall following spring thaw, Jefferson’s Salamanders emerge from underground dens, determined to migrate to the ponds where they were born to lay their eggs. In...
read moreNerd out with words
Sign up for my monthly newsletter, which talks about writing, words, newsletters and other wordnerdery.
The Red Jacket Diaries blog
The Red Jacket Diaries is my blog about writing, newsletters, communications and running an independent business. Here are some of the most recent posts:
In the fight for employee attention, mix it up
When it comes to your workplace communication strategy, don’t expect one channel to rule them all. The best bet for success is an approach that mixes up email, a mobile app, social media, face-to-face, intranet and whatever other channels are available. That was the...
read more
Nice try, but this is not a ‘salubrious’ list
Wayne State University in Detroit aims to bring back words “worthy of retrieval from the linguistic closet.” (What a great line!) Thus its Word Warriors produce a list each year of some of the English language’s “most expressive — yet regrettably neglected — words.”...
read more
Trying to clone yourself? There’s a better way to win business
“Solopreneurs” may think we have to clone ourselves to take on more business. We can’t, but that’s the wrong approach anyway. Instead, we should partner with others to create a diverse team with varied skills and experience, which allows us to take on more business...
read more