by Sue Horner | Mar 17, 2010 | The Red Jacket Diaries blog
I’m working with a new client who wants to introduce a newsletter for his customers, and I thought the discussions we’ve been having might be of interest to other people. So here are just some of the points to ponder if you’re thinking of a...
by Sue Horner | Mar 14, 2010 | The Red Jacket Diaries blog
Among the many sports my family watched during the 2010 Vancouver Winter Olympics was one that vividly reminded me to watch out for jargon. I’m talking about curling. I’ve never curled, so I found the unfamiliar lingo quite confusing. The commentators talked about a...
by Sue Horner | Mar 9, 2010 | The Red Jacket Diaries blog
Can you tell me… Why my bank has hired people to make “courtesy calls” to customers — which seem to be thinly disguised ways to sell other products/services — but cannot tell me that they have discontinued my paper statements? I have no...
by Sue Horner | Mar 1, 2010 | The Red Jacket Diaries blog
Phew. It’s been all Olympics, all the time for the past two weeks, and I’m ready to say goodbye to the 2010 Vancouver Winter Olympics. But first, my own gold medals go to the things I loved about these Winter Olympics: Patriotic feelings. Canadians are...
by Sue Horner | Feb 23, 2010 | The Red Jacket Diaries blog
If you pay close attention to words and love clever word play, you’ll enjoy The Bookseller, a British trade magazine, and its quirky “oddest book title” contest. I first ran across this contest in 2008 and have looked forward to reading about it ever...
by Sue Horner | Feb 22, 2010 | The Red Jacket Diaries blog
Here’s what I learned from taking a week off and flying to Florida for my younger son’s school break: If you’re looking for beach weather, Florida might or might not have it in February. We happened to hit a week of temperatures in the mid-70s, which...
by Sue Horner | Feb 9, 2010 | The Red Jacket Diaries blog
There aren’t many companies that have earned the trust the Red Cross has. In my in-box today was the latest example of how they do it. I had made a donation to the Canadian Red Cross in support of their earthquake relief efforts in Haiti, and today they sent an...
by Sue Horner | Jan 29, 2010 | The Red Jacket Diaries blog
While at the dentist’s office getting my teeth cleaned, the dental hygienist mentioned something we both found shocking: The dentist got his sister-in-law to buy everything for his wife’s Christmas stocking. Okay, so spinmasters will say Dr. P. was...
by Sue Horner | Jan 20, 2010 | The Red Jacket Diaries blog
As the end of January approaches, I’m a little nervous. Bell has alerted me that they are “making changes to our e-mail systems which will require you to update the settings on your e-mail software…Please note that if you do not update your settings...
by Sue Horner | Jan 16, 2010 | The Red Jacket Diaries blog
While cleaning out my files, I came upon a stack of back issues of a four-page print publication I used to write and produce as a volunteer for one of my groups for entrepreneurs. Before recycling the pile, I went through it and kept a copy of each issue, filing them...
