by Sue Horner | Nov 25, 2010 | The Red Jacket Diaries blog
Yesterday, a headline in a prominent newspaper boldly proclaimed that the Saudi king was handing over the reigns while he was in the U.S. for treatment. Since a king only has one reign, and he holds it whether he’s in the U.S. or not, I thought at first maybe...
by Sue Horner | Oct 19, 2010 | The Red Jacket Diaries blog
I had been mulling over writing here about the times I was surprised, pleased and even floored to discover someone had (secretly) been reading this blog, and I had no idea because they never commented. Just last week, a new IABC contact mentioned that something I had...
by Sue Horner | Sep 24, 2010 | The Red Jacket Diaries blog
What makes me crazy Are apostrophes in signs. Know the one’s I mean? That is my haiku in honour of National Punctuation Day, September 24. (OK, I know an apostrophe is not punctuation, so it’s more of a haiku in honour of general grammatical attention to detail,...
by Sue Horner | Sep 6, 2010 | The Red Jacket Diaries blog
I love reading the expressive ways other people have found to make a point. Here are my latest finds (the parts I particularly like are in bold): • “I sometimes think of cancer as a long and difficult journey, a quest out of Tolkien, or a dark waltz.” –...
by Sue Horner | Jun 22, 2010 | The Red Jacket Diaries blog
Ontario and British Columbia are getting a new Harmonized Sales Tax, or HST, on July 1. The HST replaces the Goods & Services Tax that I now charge, so this will affect me. So I signed up about a month ago to receive technical bulletins from the government that...
by Sue Horner | May 20, 2010 | The Red Jacket Diaries blog
A client called yesterday in a bit of a panic, wondering if I could revise a news release for her by end of day. This is the kind of thing I often refer to as “pulling a rabbit out of a hat.” I was already juggling a number of projects, but this is a...
by Sue Horner | Dec 2, 2009 | The Red Jacket Diaries blog
Here’s some more expressive writing. Love Letter is a public art project in Philadelphia consisting of a series of 50 rooftop murals painted by local and international artists. The project began in August 2009, and is described this way: The murals, which are...
by Sue Horner | Sep 25, 2009 | The Red Jacket Diaries blog
Yesterday was a big day for those of us who notice and cringe at signs with extra or missing apostrophes. If people suggest that makes you a nitpicker, tell them you have nothing on former newspaperman Jeff Rubin, the founder of National Punctuation Day. Jeff started...
by Sue Horner | Sep 20, 2009 | The Red Jacket Diaries blog
This week I had the shocking experience of having someone Not. Like. My. Work. I say shocking because I’ve been fortunate. Over about 18 years of running my own business, I’ve been able to submit a first draft of my assignments that’s pretty close to...
by Sue Horner | Aug 13, 2009 | The Red Jacket Diaries blog
Here are more great examples of words eloquently or imaginatively written for the enjoyment of readers: “The files holding the data are as thick as unabridged dictionaries.” – Joshua Wolf Shenk in The Atlantic, “What Makes Us Happy?”...
