by Sue Horner | Nov 20, 2007 | The Red Jacket Diaries blog
Companies are always looking at print publications with a critical eye, and wondering why they don’t just put the newsletter online and save money. There are plenty of reasons (studies show people retain more after reading print vs. online; it’s harder to...
by Sue Horner | Nov 19, 2007 | The Red Jacket Diaries blog
I didn’t know until catching up on my Bloglines feeds and reading Dan Santow’s Word Wise that the 2007 word of the year (named by Webster New World College Dictionary) is grass station. A variation on gas station, it refers to where we may all be fuelling...
by Sue Horner | Nov 14, 2007 | The Red Jacket Diaries blog
Is this for real? I just found the Free Rice site (through Seth Godin) that has a word game that promises to donate 10 grains of rice through the UN every time you correctly pick the right meaning of a word. It’s an admirable mission, although I wonder just who...
by Sue Horner | Nov 9, 2007 | The Red Jacket Diaries blog
There’s a new category of scams making the rounds (well, it was new to me): hostile messages supposedly from an eBay buyer saying things like “I want my money back because I did not received (sic) my item until now. I will report you to eBay as fraud if...
by Sue Horner | Nov 6, 2007 | The Red Jacket Diaries blog
You know technology has truly infiltrated our lives when tech terms apply to people. A client recently asked what my bandwidth was. It used to mean how much data could be sent through a network or modem, but now it’s evolved to mean “how much extra time do...
by Sue Horner | Nov 1, 2007 | The Red Jacket Diaries blog
New Orleans native and crisis communications expert Gerard Braud (pronounced Jared Bro) is torn between being passionate about crisis communications and being angry that so many people aren’t prepared for the most likely of crises. “In a crisis,...
by Sue Horner | Oct 31, 2007 | The Red Jacket Diaries blog
I loved this line, from Daphne Gray-Grant’s “Power Writing” e-newsletter: “Your brain is not a trained seal designed to perform tricks (such as excellent writing) on demand.” Her point was that “perfectly formed prose”...
by Sue Horner | Oct 29, 2007 | The Red Jacket Diaries blog
Ugh. While proofreading Big Company’s newsletter the other day, I saw that the CEO talked about competitors having “offshored” parts of their processes. One of my pet peeves is turning perfectly decent nouns into verbs. “Tasking” a group...
by Sue Horner | Oct 26, 2007 | The Red Jacket Diaries blog
Ragan just sent me a link to a number of stories, one of which I found particularly close to home: “How to make the most of your freelancers” by Sarah McAdams. (Sorry, link no longer live. But thanks to my western colleague, Dave Traynor, for introducing...
by Sue Horner | Oct 22, 2007 | The Red Jacket Diaries blog
“Innerpreneur.” Isn’t that a great term? I ran across it following a trail from the latest MarketingSherpa newsletter to a book called Karma Queens, Geek Gods & Innerpreneurs, by Consumer Eyes marketing firm founder Ron Rentel. The book...
