by Sue Horner | Apr 25, 2008 | The Red Jacket Diaries blog
After posting yesterday about a 66-word sentence, I came across Grammar Girl’s column on the same topic. Quoting Bonnie Trenga of Sentence Sleuth, she says about why you should keep it brief: “Your readers are following a path you’ve laid out for...
by Sue Horner | Apr 24, 2008 | The Red Jacket Diaries blog
A colleague asked my opinion on a line in a client’s article this week. The colleague thought the line ungrammatical but the client insisted it was right. In the interests of privacy, I won’t show you the line here. However, I can tell you that...
by Sue Horner | Apr 22, 2008 | The Red Jacket Diaries blog
As confessed here before, I am certainly not perfect. But a flurry of errors in ads, newspapers, a concert program and a sign makes me wonder if anyone cares/notices any more. Spotted recently: Diamond in the ruff (rough) Patsy Klein (Cline) Gift’s with purchase...
by Sue Horner | Apr 18, 2008 | The Red Jacket Diaries blog
This week, a client sent me two tapes to listen to and turn into an engaging newsletter article. The tapes contained two different interviews with executives. One took the time to explain acronyms and seemed human, by oh my! The other! I can’t tell you how many...
by Sue Horner | Apr 17, 2008 | The Red Jacket Diaries blog
From Encarta: “The total cost of buying, feeding and maintaining a dog the size of a Labrador retriever is, on average, equal to the cost of one Starbucks Espresso Frappuccino a day.” Lucky for Jake that I don’t spend much time at...
by Sue Horner | Apr 16, 2008 | The Red Jacket Diaries blog
Things are continuing busy here at Get It Write world headquarters, which may offer an explanation for the scarce posting. But I have to take a minute to share that two new pieces of business arrived this week, both “warm” referrals from people I know...
by Sue Horner | Apr 11, 2008 | The Red Jacket Diaries blog
It’s a dull, rainy, cold, miserable day in Toronto and I am spinning my wheels. I’ve got several articles to write, having done the interviews and research required to get going. But I just can’t get started. I’ve read some of the blogs I...
by Sue Horner | Apr 7, 2008 | The Red Jacket Diaries blog
In case you did not see the news, the world’s oddest book title is If You Want Closure in Your Relationship, Start With Your Legs. The winner of The Bookseller’s Diagram Prize received what this British trade magazine calls a record 8,500 votes online. The...
by Sue Horner | Mar 31, 2008 | The Red Jacket Diaries blog
Did you celebrate Earth Hour on Saturday night? Here’s what went on in my house: All lights off. Both computers off and power bars off. Several “vampire” appliances (you know, the ones with the ready lights that keep sucking up power while waiting at...
by Sue Horner | Mar 30, 2008 | The Red Jacket Diaries blog
I’ve been playing with the grammar function in Word after a reminder from the Publication Coach, Daphne Gray-Grant. By paying attention to things like words per sentence (aim for an average of 14 or less), passive sentences (no more than 10%) and Flesch-Kincaid...
