by Sue Horner | Nov 4, 2009 | The Red Jacket Diaries blog
If you used Google today, you will have noticed the “l” looks a little different. In fact, it looks like a pair of legs — those bright orange legs belonging to Big Bird. The “doodle” celebrates the fact that Sesame Street is 40 this...
by Sue Horner | Oct 29, 2009 | The Red Jacket Diaries blog
At a hands-on social media event sponsored by Communicators Connection (then called Halton-Peel Communications Association), I joined fellow members Donna Papacosta, Rob Clark and Joan Vinall-Cox in talking about and demonstrating how to use LinkedIn, blogs, audio and...
by Sue Horner | Oct 15, 2009 | The Red Jacket Diaries blog
At a networking event given by IABC/Toronto’s Professional Independent Communicators (PIC), I shared why I volunteer, as did my colleagues Leslie Hetherington, Donna Papacosta, Barb Sawyers and Lee Weisser. PIC supports more than 100 independent communicators,...
by Sue Horner | Oct 10, 2009 | The Red Jacket Diaries blog
Time for a reminder to be careful out there, as we look at some of the recent errors spotted in our imperfect published world (because, of course, I am perfect and never make any myself)*: …the pictures of the bloggers…don’t wreak of the standard...
by Sue Horner | Oct 2, 2009 | The Red Jacket Diaries blog
While decluttering my office, I ran across a battered 1981 edition of The Canadian Writer’s Market. In it I found 32 pages of agency listings, each entry with a pencilled X or check mark beside it, plus new telephone numbers and scribbled names. Flashback: I was...
by Sue Horner | Sep 25, 2009 | The Red Jacket Diaries blog
Yesterday was a big day for those of us who notice and cringe at signs with extra or missing apostrophes. If people suggest that makes you a nitpicker, tell them you have nothing on former newspaperman Jeff Rubin, the founder of National Punctuation Day. Jeff started...
by Sue Horner | Sep 20, 2009 | The Red Jacket Diaries blog
This week I had the shocking experience of having someone Not. Like. My. Work. I say shocking because I’ve been fortunate. Over about 18 years of running my own business, I’ve been able to submit a first draft of my assignments that’s pretty close to...
by Sue Horner | Sep 12, 2009 | The Red Jacket Diaries blog
Now, this is expressive writing! Other People’s Love Letters: 150 Letters You Were Never Meant to See (edited by Bill Shapiro), which I commented on recently, has many examples of writing that touches the heart. Here are some that appealed to me: “I love...
by Sue Horner | Sep 9, 2009 | The Red Jacket Diaries blog
I turned down an assignment today that wasn’t my area of expertise. Instead, I referred my contact to someone else I knew would do a great job. But it got me thinking, what do clients want from a freelance writer? Here are some things, beyond of course the...
by Sue Horner | Sep 8, 2009 | The Red Jacket Diaries blog
Through the serendipity of the web, I somehow came across a blog called 37 Days. Asheville, North Carolina writer Patti Digh asked the question, “What would I be doing today if I only had 37 days to live?” after her stepfather was diagnosed with lung...
