by Sue Horner | Feb 23, 2010 | The Red Jacket Diaries blog
If you pay close attention to words and love clever word play, you’ll enjoy The Bookseller, a British trade magazine, and its quirky “oddest book title” contest. I first ran across this contest in 2008 and have looked forward to reading about it ever...
by Sue Horner | Feb 22, 2010 | The Red Jacket Diaries blog
Here’s what I learned from taking a week off and flying to Florida for my younger son’s school break: If you’re looking for beach weather, Florida might or might not have it in February. We happened to hit a week of temperatures in the mid-70s, which...
by Sue Horner | Feb 9, 2010 | The Red Jacket Diaries blog
There aren’t many companies that have earned the trust the Red Cross has. In my in-box today was the latest example of how they do it. I had made a donation to the Canadian Red Cross in support of their earthquake relief efforts in Haiti, and today they sent an...
by Sue Horner | Jan 29, 2010 | The Red Jacket Diaries blog
While at the dentist’s office getting my teeth cleaned, the dental hygienist mentioned something we both found shocking: The dentist got his sister-in-law to buy everything for his wife’s Christmas stocking. Okay, so spinmasters will say Dr. P. was...
by Sue Horner | Jan 20, 2010 | The Red Jacket Diaries blog
As the end of January approaches, I’m a little nervous. Bell has alerted me that they are “making changes to our e-mail systems which will require you to update the settings on your e-mail software…Please note that if you do not update your settings...
by Sue Horner | Jan 16, 2010 | The Red Jacket Diaries blog
While cleaning out my files, I came upon a stack of back issues of a four-page print publication I used to write and produce as a volunteer for one of my groups for entrepreneurs. Before recycling the pile, I went through it and kept a copy of each issue, filing them...
by Sue Horner | Jan 13, 2010 | The Red Jacket Diaries blog
Disaster puts our petty little problems into context, doesn’t it? If you feel inclined to help the people of Haiti struggling after yesterday’s earthquake, here’s a suggestion: My colleague (through the Halton-Peel Communications Assocation) Marnie...
by Sue Horner | Jan 6, 2010 | The Red Jacket Diaries blog
The start of a new year always seems to prompt at least a couple of weeks of good behaviour. Yeah, this is when so many people talk about losing 10 pounds, learning a new skill, getting organized. And so I found myself looking around at the mess in my home office over...
by Sue Horner | Dec 31, 2009 | The Red Jacket Diaries blog
A Christmas visit with family reminded me that although the online world is all over Twitter, much of the non PR or communications world has little use for it. The nephews and nieces were all about newer social media or video games, while some of the aunts and uncles...
by Sue Horner | Dec 29, 2009 | The Red Jacket Diaries blog
While celebrating Christmas with family in a small Ontario town this past weekend, I ran across countless examples of misspelled signs, inappropriate use of apostrophes in what should have been plurals, random capitalization of Important Words and other affronts to...
