by Sue Horner | May 23, 2007 | The Red Jacket Diaries blog
One of the enjoyable aspects to working in a home office (and there are many!) is the loyal dog snoozing at my feet. He makes sure I get some fresh air at noon so I get back to work with a clear head, and he’s just good company. Of course, there are times when...
by Sue Horner | May 14, 2007 | The Red Jacket Diaries blog
After a recent trip to Las Vegas, I didn’t come home with a suitcase full of money. The good news is I didn’t leave a suitcase full of money behind, either. Here are my tips for having fun in Vegas, whether you gamble or not,: 1. Have a plan. Get a map of...
by Sue Horner | May 9, 2007 | The Red Jacket Diaries blog
Last night, after a quick change from capris and bare feet to Little Black Dress and heels, I attended IABC/Toronto’s OVATION awards night in downtown Toronto, “applauding excellence in communications.” I’m pleased to say that I was part of a...
by Sue Horner | May 4, 2007 | The Red Jacket Diaries blog
Last night at a meeting of IABC independent communicators (AIP), a colleague mentioned the Reuters news item that said: If the typical stay-at-home mother in the United States were paid for her work as a housekeeper, cook and psychologist among other roles, she would...
by Sue Horner | May 1, 2007 | The Red Jacket Diaries blog
MarketingSherpa’s free weekly newsletter led me to the wonderfully named Gobbledygook Manifesto, which was cited as a winner in its 2007 Viral Marketing Hall of Fame. David Meerman Scott calls himself an “online thought leadership strategist” (hmm,...
by Sue Horner | Apr 30, 2007 | The Red Jacket Diaries blog
Fresh reminders this weekend that life is short, and as I blogged about recently, you need to find beauty in each day: a cousin just found out she has ovarian cancer after it had spread to her lungs. a good friend’s mother, diagnosed recently with a brain tumour...
by Sue Horner | Apr 16, 2007 | The Red Jacket Diaries blog
A post by Seth Godin led me to the transcript of a discussion with Washington Post writer Gene Weingarten. The topic was an experiment Gene conducted to see if violinist Josh Bell (incognito in a baseball cap) and his Stradivarius playing in a transit station could...
by Sue Horner | Apr 13, 2007 | The Red Jacket Diaries blog
It’s difficult to proofread your own writing. You’re familiar with the words and you can easily slide right over small mistakes. But don’t let difficulty stop you! I just received the monthly newsletter from my professional association. The front...
by Sue Horner | Apr 10, 2007 | The Red Jacket Diaries blog
Writers should never fall in love with their own words, because the pleasure in capturing exactly what you wanted to say can disappear faster than a jerky treat in front of a Lab. I was reminded of this when my client called with the bad news that Big Executive wanted...
by Sue Horner | Apr 8, 2007 | The Red Jacket Diaries blog
Although the calendar says it is officially spring, the local weather is decidedly unspringlike — factoring in windchill, it felt like minus 9 C (about 15 F) on my one-hour walk this morning with my dog. So although I have put away my skis for the season, it...
