by Sue Horner | Feb 19, 2008 | The Red Jacket Diaries blog
In “I’m done with social media,” Dave Fleet encourages us to write in terms the average person on the street can understand, such as “web site address” instead of “URL”: “I’ll open up my conversations to people who...
by Sue Horner | Dec 17, 2007 | The Red Jacket Diaries blog
A recent study reports that 47% of adult Internet users in the U.S. have Googled themselves. This shouldn’t be a surprise, when experts advise that this is one thing you MUST do, especially if you’re looking for a job. After all, you don’t want a...
by Sue Horner | Nov 27, 2007 | The Red Jacket Diaries blog
Spot quiz: Is the American holiday in February: a) President’s Day b) Presidents’ Day c) Presidents Day? Surprise! The answer seems to be (d), all of the above. While editing a client’s calendar, which included reference to both Canadian and American...
by Sue Horner | Nov 20, 2007 | The Red Jacket Diaries blog
Companies are always looking at print publications with a critical eye, and wondering why they don’t just put the newsletter online and save money. There are plenty of reasons (studies show people retain more after reading print vs. online; it’s harder to...
by Sue Horner | Nov 1, 2007 | The Red Jacket Diaries blog
New Orleans native and crisis communications expert Gerard Braud (pronounced Jared Bro) is torn between being passionate about crisis communications and being angry that so many people aren’t prepared for the most likely of crises. “In a crisis,...
by Sue Horner | Oct 18, 2007 | The Red Jacket Diaries blog
Excuse me while I vent about Microsoft. My two boys are avid gamers and we have had just about every game system going (except the Playstation series). There are many things that drive me crazy about the gaming industry, including the fact that until Nintendo Wii,...
by Sue Horner | Oct 8, 2007 | The Red Jacket Diaries blog
A mailing sent this month by the Toronto chapter of IABC that would normally include the monthly newsletter, Communicator, instead contained a sheet of paper that said, “A new and improved Communicator is coming this fall.” The notice included this line:...
by Sue Horner | Oct 1, 2007 | The Red Jacket Diaries blog
I’ve ranted before about the bad things that happen to good quotes at the hands of executives, so I was pleased to see my sentiments echoed in an article (sorry, I tried to link to it but it may be one of those limited-time-access things) by the impassioned...
by Sue Horner | Sep 17, 2007 | The Red Jacket Diaries blog
Just back from travelling to New Jersey with my mother to visit her younger sister. My aunt lives in Freehold, where Bruce Springsteen was born and raised and which is apparently the subject of his song, My Hometown. We drove past his first home, kind of a...
by Sue Horner | Aug 25, 2007 | The Red Jacket Diaries blog
I’ve been filing Goods & Services Tax returns with the Canadian government without incident since 1991, so I was alarmed to receive a “Statement of Arrears” from Canada Revenue Agency. A closer look revealed that the document was a new type of acknowledgement that...
