by Sue Horner | Apr 4, 2025 | The Red Jacket Diaries blog, Writing samples
If you could go back in time, what would you do over? That’s what my client asked its members. My assignment was to follow up and get the details – some surprising, some inspiring – for their quarterly magazine. The results are in my article below, featured on page 19...
by Sue Horner | Feb 12, 2025 | The Red Jacket Diaries blog, Writing samples
With Valentine’s Day on the doorstep, this may be a timely question. How do you meet that special someone, especially when you’re widowed? Once upon a time, people met at church or pursuing hobbies or through a friend or family member. These days, people...
by Sue Horner | Aug 6, 2024 | The Red Jacket Diaries blog, Writing samples
Never underestimate the value of simple pleasures! Even savouring a steaming cup of freshly roasted coffee with a friend can strengthen a relationship, stimulate your brain and reduce feelings of isolation. It can also spark a moment of joy, which may be in short...
by Sue Horner | Apr 10, 2024 | The Red Jacket Diaries blog, Writing samples
We all assume retirement will be a natural transition, but experts say you need to learn how to be retired. My client, RTOERO, wanted to share in its quarterly magazine how its members stayed motivated when they retired. I looked for some expert advice and talked to a...
by Sue Horner | Aug 31, 2023 | The Red Jacket Diaries blog
Kindness. Compassion. Respect. These aren’t necessarily words you associate with social media, are they? Surprise! They feature in my latest roundup of social media posts you might have missed, these specific to employee communication. I also found some interesting...
by Sue Horner | Jun 28, 2023 | The Red Jacket Diaries blog, Writing samples
If you spent limited time with family over the pandemic, you probably have a new appreciation for a good old-fashioned family reunion. RTOERO asked me to talk to some of their members, who are mostly retired teachers and other education workers, about family reunions....
by Sue Horner | Sep 27, 2022 | The Red Jacket Diaries blog
Managers can be better writers, and some of my clients have asked for help to make that happen. The thing is, most companies judge their people by how well they handle their specific jobs. While clear writing would help managers communicate, writing doesn’t usually...
by Sue Horner | Jun 27, 2022 | The Red Jacket Diaries blog
“I’m excited to announce…” “We’re delighted to welcome…” “It’s with mixed emotions that I announce…” I’ve seen a flurry of business announcements lately that start like this, on the way to introducing a new employee or a changed role. Don’t those emotions seem a...
by Sue Horner | Nov 9, 2021 | The Red Jacket Diaries blog
Is your company doing the important work that supports diversity, equity and inclusion (DE&I)? Or is it settling for “performative diversity”? The subject came up after I shared an article on social media that listed some “easy ways” communicators could support...
by Sue Horner | Apr 8, 2021 | The Red Jacket Diaries blog
Dense, complicated and potentially boring subjects need explanation, no matter who you’re writing for. That’s often what I’m asked to do, and here’s my “secret” for turning a potentially boring subject into an interesting one: Find the human, because...
