by Sue Horner | Aug 2, 2009 | The Red Jacket Diaries blog
When interviewing someone for an employee newsletter article, I always ask the meaning of unusual terms, acronyms (a word, like OPEC, formed from the initial letters of other words) and initialisms (a group of initial letters pronounced individually, like CBC). People...
by Sue Horner | Apr 3, 2009 | The Red Jacket Diaries blog
In his Alertbox newsletter discussing how non-profit web sites can attract new donors (you’d think it would go without saying, but obviously not: it’s be clear about what you are trying to achieve, and tell potential donors how you are going to spend the...
by Sue Horner | Nov 20, 2007 | The Red Jacket Diaries blog
Companies are always looking at print publications with a critical eye, and wondering why they don’t just put the newsletter online and save money. There are plenty of reasons (studies show people retain more after reading print vs. online; it’s harder to...
by Sue Horner | Jul 27, 2007 | The Red Jacket Diaries blog
What a coincidence! The latest issue of Daphne Gray-Grant’s weekly Power Writing Tips newsletter (for people “who want to write better, faster”) also talks about the pompous way people sometimes want to be quoted, similar to my last post: “But...
by Sue Horner | Feb 27, 2007 | The Red Jacket Diaries blog
E-newsletters and blogs have a lot in common, as Nick Usborne describes (in an e-newsletter about writing; subscribe here): 1. Good newsletters and blogs seek to engage your attention at a personal level. 2. Good newsletters and blogs both deliver timely information....
