by Sue Horner | Feb 23, 2009 | The Red Jacket Diaries blog
Could you do without your computer and your online life for a week? It’s an experiment I conducted last week, after dropping off my laptop for repairs and going skiing at Mont Tremblant, Quebec. My main clients knew I was away and all my projects were up to...
by Sue Horner | Feb 14, 2009 | The Red Jacket Diaries blog
This week, a Toronto newspaper ran a story with a headline containing a buzzword that is one of my most detested — “win-win” — so it’s obvious the battle against meaningless phrases must continue. On our side, we have sites that make fun...
by Sue Horner | Feb 9, 2009 | The Red Jacket Diaries blog
Today is Doing Business in Your Bathrobe Day, the 7th annual celebration of the freedom of home business ownership. Today’s the day to make the bathrobe your power suit, or so says Kristie Tamsevicius, whose blog offers “mom-geared work-at-home...
by Sue Horner | Feb 5, 2009 | The Red Jacket Diaries blog
At one point, word clouds were everywhere: illustrating a newspaper article, highlighting a book’s content, offering a glimpse into a web site. And for good reason. They are great visual signals for what’s inside. I made the one shown here with a fun toy...
by Sue Horner | Feb 4, 2009 | The Red Jacket Diaries blog
The discussion over Super Bowl ads continues days after they aired. Of course, we Canadians are sheltered and can’t see the ads during the event itself, but they are a still a hot topic of conversation. (The game? What game? Oh, yeah, the football game, we did...
by Sue Horner | Feb 2, 2009 | The Red Jacket Diaries blog
Some interesting words I’ve run across lately: Wrapsimonious: “Joe recycles nothing, so when he carefully removes the paper from his gift, he’s just being wrapsimonious so he won’t have to purchase any.” (From Verbotomy) Clickstream: The...
by Sue Horner | Jan 29, 2009 | The Red Jacket Diaries blog
Is the way your company operates thinking of the customer first? Or at all? I have recent examples of two companies that did a good job and two that did not. The surprising instances of customer appreciation: Bank of Montreal: My husband and I have banked with BMO for...
by Sue Horner | Jan 26, 2009 | The Red Jacket Diaries blog
I’m having lunch later this week with an acquaintance who is considering launching her own business and wants to “pick my brain.” While I don’t claim to know it all, I’ve had my own business for about 18 years, so I must be doing some things right! I’m happy to share...
by Sue Horner | Jan 25, 2009 | The Red Jacket Diaries blog
Akismet has stopped more than 36,000 spam comments from being posted on my site over the two years I’ve been blogging, a milestone reached yesterday. (Happy anniversary to me!) I scan through the “holding pen” every once in a while, and usually the...
by Sue Horner | Jan 22, 2009 | The Red Jacket Diaries blog
Thanks to Donna Papacosta for pointing to these amazing photos of the inauguration of President Obama on Tuesday. Between a client meeting, travel and a deadline, I was only able to watch about 10 minutes of the live coverage and had to catch up with the news...
