by Sue Horner | Feb 8, 2011 | The Red Jacket Diaries blog
LinkedIn told me today that 62 of my connections changed jobs in 2010. Wow! While a closer look reveals that some of my colleagues actually just updated their profiles, many did really start new jobs. The economy may be improving! Part of the process of job hunting...
by Sue Horner | Jan 31, 2011 | The Red Jacket Diaries blog
“You can have it fast, you can have it good, you can have it cheap. Pick any two.” If these are words for independent communicators to live by – reflecting the value of what we do – why do so many of us buckle when a prospective client balks at the price we propose? A...
by Sue Horner | Jan 24, 2011 | The Red Jacket Diaries blog
Four years and 455 blog posts — I suppose for more prolific bloggers, that’s nothing. But for someone who had a hard time updating a journal more than once every couple of months, it’s a pretty significant achievement. So happy anniversary to me and...
by Sue Horner | Jan 18, 2011 | Most popular posts, The Red Jacket Diaries blog
If you tweet more than 50 times a day, it’s too much; less than 10 times a day, it’s too little. At least, that’s what the inbound marketing experts at HubSpot said in 2011. (Thanks to James Howe of Communicate & Howe! for pointing me to the...
by Sue Horner | Jan 10, 2011 | The Red Jacket Diaries blog
Are you getting paid what you’re worth? Anyone can appreciate the value and attraction of that concept, but perhaps independent business owners most of all. I attended a networking/professional development event on just that topic, put on by IABC/Toronto’s...
by Sue Horner | Jan 8, 2011 | The Red Jacket Diaries blog
Those crazy word-nerds in the American Dialect Society have done it again, coming out with “app” as their Word of the Year for 2010. As even your grandmother probably knows, app is short for software application, and has gained particular popularity in...
by Sue Horner | Jan 2, 2011 | The Red Jacket Diaries blog
Along with a fresh new year comes the latest list of Banished Words, as issued by Lake Superior State University. How epic is that? While you might wish many of these words to actually be banished forever, that’s just wishful thinking. The list for 2011 includes...
