by Sue Horner | Mar 25, 2011 | The Red Jacket Diaries blog
The wonderfully quirky Diagram Prize for Oddest Book Title of the Year has a new winner: Managing a Dental Practice the Genghis Khan Way, by Michael R. Young. The prize is given by British trade magazine The Bookseller, a leading trade magazine for the book industry...
by Sue Horner | Mar 23, 2011 | The Red Jacket Diaries blog
I’m sitting in my curtained cubicle, in jeans and a drafty cotton hospital gown, waiting for the technician to usher me in for a mammogram. I’ve had this procedure before and know enough not to wear deodorant, which can apparently leave tiny deposits on...
by Sue Horner | Mar 10, 2011 | The Red Jacket Diaries blog
In two short weeks, I will encounter a milestone, of sorts, not seen in 21 years of independent business: an invoice that is one year past due. In most cases like this, you’d write off that invoice as something that never will get paid. Half of me is resigned to...
by Sue Horner | Mar 8, 2011 | The Red Jacket Diaries blog
Happy International Women’s Day to all the fabulous women in my life. You are my friends, my inspiration, my support, my joy. You are brave and strong, beautiful and caring, funny and fun, whether you know it or not (I’m especially looking at you, Mom!). Of...
by Sue Horner | Mar 4, 2011 | The Red Jacket Diaries blog
There’s an art to using LinkedIn to promote yourself and your business, and social media strategist Jaime Almond told a record crowd of IABC Professional Independent Communicators and guests all about it. First, you might be interested to know that LinkedIn has more...
by Sue Horner | Feb 26, 2011 | The Red Jacket Diaries blog
You’ll typically hear death notices for blogging (“blogging is dead”) every year or two, but it’s interesting that — like much that’s related to technology — the means of sharing thoughts online just keeps morphing into...
by Sue Horner | Feb 21, 2011 | The Red Jacket Diaries blog
Today’s the day: Doing Business in Your Bathrobe Day. Although I am not actually in my bathrobe right now, I could be, and that’s the whole point. Learn more about that in my last post about it.
by Sue Horner | Feb 18, 2011 | The Red Jacket Diaries blog
(Updated April 13, 2016.) You’re tired of getting phone calls from strangers trying to sell you duct cleaning, aren’t you? But if you know a great esthetician, don’t you want to find out that she’s moved to a different salon? Of course you do....
by Sue Horner | Feb 14, 2011 | The Red Jacket Diaries blog
In honour of Valentine’s Day, here’s to heartfelt writing: The Toronto Star recently shared some pointers on writing a love letter. Writer Niesha Lofing points to a U.S. survey, in which two-thirds of women respondents aged 18 to 70 said what they most...
by Sue Horner | Feb 11, 2011 | The Red Jacket Diaries blog
Get your bathrobe ready! Monday, February 21st is the 8th annual Doing Business in Your Bathrobe Day, an annual celebration of the freedom and joys of owning your own home business. Blogger Kristie Rimmele calls working from home “an empowering way of life worth...
