by Sue Horner | Apr 12, 2012 | The Red Jacket Diaries blog
It’s easy to understand why businesses want to be on Facebook. There are more than 500 million Facebook users, and half of them are logged in on any given day (thanks, DigitalBuzz, for the stats). But the funny thing is that people don’t really want to get...
by Sue Horner | Mar 29, 2012 | The Red Jacket Diaries blog
Oh, dear. Bad news for someone who loves red jackets for networking and presenting; according to researchers: “Red makes you sexy, dumb, attractive and repellant.” Well, wait a minute. I could live with attractive, and maybe just a little sexy. And...
by Sue Horner | Mar 22, 2012 | The Red Jacket Diaries blog
I encountered an error message this morning trying to get to a Paper.li page. Talk about corporatespeak!!! The infrastructure issue impacting the service has been well identified and we are now closing in on a final resolution. Let’s pick it apart:...
by Sue Horner | Mar 13, 2012 | Most popular posts, The Red Jacket Diaries blog
The F-word cropped up early in the March 7 “Secrets of successful independents” session put on by IABC/Toronto’s Professional Independent Communicators. I’m talking about FOCUS. Coping with changes in the freelance landscape requires both focus...
by Sue Horner | Mar 8, 2012 | The Red Jacket Diaries blog
While my last post post about how often to publish a newsletter was already in the works, it got finished because of a comment made by Steve Crescenzo in an issue of IABC’s Communication World. I know Steve is a big fan of print newsletters, so he shocked me by...
by Sue Horner | Mar 2, 2012 | Most popular posts, Writing samples
(Written for HP Canada employee newsletter) A treasured photo can be a memento of a significant occasion, a record of a birth or marriage, the last connection to a late loved one. For families left homeless after the devastating hurricanes Katrina and Rita in 2005,...
by Sue Horner | Mar 2, 2012 | Writing samples
(Article written for Suncor Energy employee publication) Like the canary in the coal mine signaling air quality, frogs and toads move in when an ecosystem is healthy. “To most people, toads may not be the ‘sexiest’ wildlife species out there,” says Leo Paquin,...
by Sue Horner | Mar 2, 2012 | Most popular posts, The Red Jacket Diaries blog
(Updated in September 2016) A colleague once mentioned that her company had a small print employee newsletter. They published it three times a year, but were thinking of dropping the frequency to twice and increasing the size. My first reaction was dismay. No matter...
by Sue Horner | Feb 27, 2012 | The Red Jacket Diaries blog
The hot topic of conversation at a meeting of the Halton-Peel Communications Association last week was work/life balance. HPCA members are all entrepreneurs who presumably have a little more control over our lives than those in the corporate world, which is key. Yet...
by Sue Horner | Feb 19, 2012 | The Red Jacket Diaries blog
Corporate blogs are growing in popularity, but don’t discount newsletters as powerful communications tools. I recently had a little disagreement on just this topic with Jason Falls at Social Media Explorer. Jason wanted to convey the power of a blog and compared...
