by Sue Horner | Jul 20, 2009 | The Red Jacket Diaries blog
While countries around the world worry about swine flu (sorry, H1N1), I’m here to tell you there is another insidious virus sweeping at least the blogging world. Yes, some online Dr. Evil is secretly going around stealing our mojo. You know you’ve noticed...
by Sue Horner | Jun 24, 2009 | The Red Jacket Diaries blog
Have you noticed lately that the bloggers you follow are posting a little less frequently? For me, there’s a direct correlation between deadlines looming and a slowdown in both reading and posting to blogs. I’m disciplined about working when I have to be,...
by Sue Horner | Mar 27, 2009 | The Red Jacket Diaries blog
Everyone is trying to be like the shiny new toy, Twitter. My Internet service provider, Bell Mail, has launched their new “enhanced” mail service, and it wants me to invite people to join my network and update them on what I’m doing. LinkedIn and...
by Sue Horner | Jan 25, 2009 | The Red Jacket Diaries blog
Akismet has stopped more than 36,000 spam comments from being posted on my site over the two years I’ve been blogging, a milestone reached yesterday. (Happy anniversary to me!) I scan through the “holding pen” every once in a while, and usually the...
by Sue Horner | Sep 30, 2008 | The Red Jacket Diaries blog
As I wrote this, Mitch Joel was saying there’s never been a better time to start your own blog. Technorati said in its State of the Blogosphere/2008 report that “blogging is not dead” and “blogs are here to stay.” The report also notes...
by Sue Horner | Aug 8, 2008 | The Red Jacket Diaries blog
(Updated September 2017) A colleague in one of my networking groups, Rob Clark of The Elusive Fish, once likened social media to being at a party. He suggested that just as we would at a party, we need to get out and talk to people. Blogger Jean Gogolin (found through...
by Sue Horner | Jun 11, 2008 | The Red Jacket Diaries blog
What a great exercise in telling a story and setting a mood, in a tight framework too! I’m talking about the Copyblogger’s Twitter Writing Contest. The goal: Write a story in exactly 140 characters (the length of a post on Twitter, aka a tweet). Not more,...
by Sue Horner | May 22, 2008 | The Red Jacket Diaries blog
If you are a blogger, consider yourself patted on the back by Anne Holland, Content Director of MarketingSherpa. She encourages bloggers in the May 12 newsletter (see #9) thusly: “Starting a blog is easy. Keeping the blog going for more than a few months is...
by Sue Horner | Feb 7, 2008 | The Red Jacket Diaries blog
Does anyone else find this a somewhat odd thing to say? “A successful blog kind of opens the kimono and from a brand point of view lets people know who you are.” This is a quote from Rob Frankel, a Los Angeles-based branding consultant, from an article called Business...
by Sue Horner | Jan 25, 2008 | The Red Jacket Diaries blog
Those who spend large amounts of time online will totally understand when T.J. Larkin, in a weekly Larkin Pages research summary, says that we’re the ones responsible for half of our own interruptions. Think of all those blogs you follow, keeping up your own...
