by Sue Horner | Jul 20, 2009 | The Red Jacket Diaries blog
While countries around the world worry about swine flu (sorry, H1N1), I’m here to tell you there is another insidious virus sweeping at least the blogging world. Yes, some online Dr. Evil is secretly going around stealing our mojo. You know you’ve noticed...
by Sue Horner | Jun 24, 2009 | The Red Jacket Diaries blog
Have you noticed lately that the bloggers you follow are posting a little less frequently? For me, there’s a direct correlation between deadlines looming and a slowdown in both reading and posting to blogs. I’m disciplined about working when I have to be,...
by Sue Horner | Aug 8, 2008 | The Red Jacket Diaries blog
(Updated September 2017) A colleague in one of my networking groups, Rob Clark of The Elusive Fish, once likened social media to being at a party. He suggested that just as we would at a party, we need to get out and talk to people. Blogger Jean Gogolin (found through...
by Sue Horner | Jun 11, 2008 | The Red Jacket Diaries blog
What a great exercise in telling a story and setting a mood, in a tight framework too! I’m talking about the Copyblogger’s Twitter Writing Contest. The goal: Write a story in exactly 140 characters (the length of a post on Twitter, aka a tweet). Not more,...
by Sue Horner | May 22, 2008 | The Red Jacket Diaries blog
If you are a blogger, consider yourself patted on the back by Anne Holland, Content Director of MarketingSherpa. She encourages bloggers in the May 12 newsletter (see #9) thusly: “Starting a blog is easy. Keeping the blog going for more than a few months is...
by Sue Horner | Feb 7, 2008 | The Red Jacket Diaries blog
Does anyone else find this a somewhat odd thing to say? “A successful blog kind of opens the kimono and from a brand point of view lets people know who you are.” This is a quote from Rob Frankel, a Los Angeles-based branding consultant, from an article called Business...
by Sue Horner | Jan 25, 2008 | The Red Jacket Diaries blog
Those who spend large amounts of time online will totally understand when T.J. Larkin, in a weekly Larkin Pages research summary, says that we’re the ones responsible for half of our own interruptions. Think of all those blogs you follow, keeping up your own...
by Sue Horner | Jan 24, 2008 | The Red Jacket Diaries blog
It seemed an incredible cosmic coincidence that I would start blogging on the very same day as the informative, insightful and strategic Les Potter, but as I found out when Les posted his one-year commentary on Tuesday, it was merely close. Well, two days apart is...
by Sue Horner | Jan 7, 2008 | The Red Jacket Diaries blog
Happy New Year! So here we are in the aftermath of the famous “holiday season.” It feels like the last two weeks have been spent doing nothing but eat, drink and be merry, which is great fun but not too conducive to jumping quickly back into a productive...
by Sue Horner | Feb 27, 2007 | The Red Jacket Diaries blog
E-newsletters and blogs have a lot in common, as Nick Usborne describes (in an e-newsletter about writing; subscribe here): 1. Good newsletters and blogs seek to engage your attention at a personal level. 2. Good newsletters and blogs both deliver timely information....
