by Sue Horner | Oct 22, 2007 | The Red Jacket Diaries blog
“Innerpreneur.” Isn’t that a great term? I ran across it following a trail from the latest MarketingSherpa newsletter to a book called Karma Queens, Geek Gods & Innerpreneurs, by Consumer Eyes marketing firm founder Ron Rentel. The book...
by Sue Horner | Aug 2, 2007 | The Red Jacket Diaries blog
My dog is known to police. I found this out from a hanging door tag left by the local Humane Society while I was out. “Please call the officer below re: incident involving ‘Jake’,” it said. Uh oh! While I was away one weekend, Jake had stayed...
by Sue Horner | Jul 24, 2007 | The Red Jacket Diaries blog
The latest Alertbox from Jakob Nielsen refers to Amazon.com’s e-commerce design (more detailed analysis here), saying: “Amazon.com continues with outstanding use of confirmation email to sustain customer relationships and long-term loyalty. A week ago, I...
by Sue Horner | Feb 8, 2007 | The Red Jacket Diaries blog
Just had to share another book that recently showed up at my local library (I was 29th on the “hold” list!): Nora Ephron’s I Feel Bad About My Neck and Other Thoughts on Being a Woman. I had read an excerpt in a magazine and found it hugely funny,...
by Sue Horner | Feb 7, 2007 | The Red Jacket Diaries blog
An e-mail newsletter to which I subscribe (Writer’s Web Watch, now called Communications Concepts) recently recommended “improving your vocabulary” and using resources such as a thesaurus, grammar book, style guide and dictionary. I do have all these books on a nearby...
by Sue Horner | Feb 5, 2007 | The Red Jacket Diaries blog
When I run across a book that’s highly recommended, I check if it’s available at my local library and put a hold on it. Quite often I have a number of books lined up, so when the call comes in that my “hold” is in, it’s always a surprise to see what’s waiting for me....
by Sue Horner | Jan 29, 2007 | The Red Jacket Diaries blog
Several different sources pointed me to a marvellous book on writing, Anne Lamott’s Bird by Bird: Some Instructions on Writing and Life, published in 1994. The title comes from advice her father gave to her (then) 10-year-old brother, who was struggling to start...
