by Sue Horner | May 9, 2007 | The Red Jacket Diaries blog
Last night, after a quick change from capris and bare feet to Little Black Dress and heels, I attended IABC/Toronto’s OVATION awards night in downtown Toronto, “applauding excellence in communications.” I’m pleased to say that I was part of a...
by Sue Horner | Mar 22, 2007 | The Red Jacket Diaries blog
Have you run across this one? “SSEWBA” — it’s short for “someday soon everything will be acronyms.” (It may already be happening in companies you and I know!) I thank Ragan Communications (their now-defunct Grapevine e-newsletter)...
by Sue Horner | Mar 17, 2007 | The Red Jacket Diaries blog
Did you know that there is another “holiday season” approaching? I know this because a weekend flyer from a local grocery store mentions it several times. It was a little puzzling, at first, because it’s March. The only “holiday season”...
by Sue Horner | Mar 12, 2007 | The Red Jacket Diaries blog
Jakob Nielsen’s latest post on usability pointed to an interesting article on cellphone “function fatigue.” The USA Today article reports: “Manufacturers have become so enamored of cool features — including cameras, recording devices and...
by Sue Horner | Feb 23, 2007 | The Red Jacket Diaries blog
Ragan Communications’ free monthly newsletter, Grapevine (“Tips and tactics from the world of corporate communications”), shares a beef of mine this issue. Among the tips in a story called “What do you want from a Web site?” is avoiding my pet peeve: downloadable...
by Sue Horner | Feb 2, 2007 | The Red Jacket Diaries blog
The Beach Boys are apparently playing at the Metro Convention Centre in Toronto tomorrow night for “the most successful fundraising gala in Canada.” It’s the SuperGala put on by the Grocery Industry Foundation…Together (GIFT), with half of the proceeds going to...
by Sue Horner | Jan 31, 2007 | The Red Jacket Diaries blog
After puzzling over the name of this blog and doing a search that came up with things like the name of a football team, a colleague confessed he didn’t understand where “Red Jacket Diaries” came from. Here’s the short answer: I’m more introverted than extrovert, so if...
by Sue Horner | Jan 30, 2007 | The Red Jacket Diaries blog
This is a story about web site usability, but it starts with communications with a personal touch. In his networking sessions called Breaking Down Silos, speaker Dave Howlett advises sending personal thank you cards and making a connection with people by sharing...
by Sue Horner | Jan 27, 2007 | The Red Jacket Diaries blog
In a post on his new blog More with Les (there, you see? I’m not the only one new to blogging), well-known International Association of Business Communicators (IABC) guru Les Potter, ABC talks about the importance of professional association membership to a...
