by Sue Horner | Dec 16, 2008 | The Red Jacket Diaries blog
Here’s one for communications guru Les Potter, ABC: Krudzu: Any proliferating management fad — or simply dumb concept — that overtakes and eventually strangles a company or organization. (From Buzzwhack.com.) Why Les? Because we had a discussion...
by Sue Horner | Nov 25, 2008 | The Red Jacket Diaries blog
Some of the writing I do for Big Client #1 goes to American readers as well as Canadian. All along, the articles have gone on separate pages, so we stuck to American spelling with things written specifically for the U.S. page and Canadian spelling for the Canucks. Now...
by Sue Horner | Nov 9, 2008 | The Red Jacket Diaries blog
A smart reminder from Jakob Nielsen in his most recent Alertbox: “…the best way to boost your productivity is to switch off IM, Twitter and the like and refrain from checking your email more than once per hour. Even the shortest interruption costs you...
by Sue Horner | Nov 5, 2008 | The Red Jacket Diaries blog
Of course the world is buzzing today with the good news that Barack Obama will be the new president of the United States. I’m hopeful it will mean good things for the neighbours, too. What strikes me about this election (besides how painfully long it dragged on)...
by Sue Horner | Aug 19, 2008 | The Red Jacket Diaries blog
You claim you’re trying to quit. You sneak off to furtively indulge in just one more. You check your pockets often to make sure you have your secret vice with you. In the old days (the Dark Ages, as my kids would say), you’d be a smoker. These days, you’ve...
by Sue Horner | Mar 30, 2008 | The Red Jacket Diaries blog
I’ve been playing with the grammar function in Word after a reminder from the Publication Coach, Daphne Gray-Grant. By paying attention to things like words per sentence (aim for an average of 14 or less), passive sentences (no more than 10%) and Flesch-Kincaid...
by Sue Horner | Mar 18, 2008 | The Red Jacket Diaries blog
While proofreading a client’s newsletter, I flagged this: A person quoted in an article about the switch of IT support to a call centre in India calls the staff “a well-trained, highly incented and duly rewarded group of employees.” UGH! I understand...
by Sue Horner | Nov 27, 2007 | The Red Jacket Diaries blog
Spot quiz: Is the American holiday in February: a) President’s Day b) Presidents’ Day c) Presidents Day? Surprise! The answer seems to be (d), all of the above. While editing a client’s calendar, which included reference to both Canadian and American...
by Sue Horner | Nov 1, 2007 | The Red Jacket Diaries blog
New Orleans native and crisis communications expert Gerard Braud (pronounced Jared Bro) is torn between being passionate about crisis communications and being angry that so many people aren’t prepared for the most likely of crises. “In a crisis,...
by Sue Horner | Oct 1, 2007 | The Red Jacket Diaries blog
I’ve ranted before about the bad things that happen to good quotes at the hands of executives, so I was pleased to see my sentiments echoed in an article (sorry, I tried to link to it but it may be one of those limited-time-access things) by the impassioned...
