by Sue Horner | Oct 1, 2012 | The Red Jacket Diaries blog
When IABC/Toronto asked to interview me the other day for a newsletter article about blogging, my first thought was that it was because I don’t do a very good job of it. To my surprise, that wasn’t the case, so I shared some thoughts about blogging and how...
by Sue Horner | Mar 13, 2012 | Most popular posts, The Red Jacket Diaries blog
The F-word cropped up early in the March 7 “Secrets of successful independents” session put on by IABC/Toronto’s Professional Independent Communicators. I’m talking about FOCUS. Coping with changes in the freelance landscape requires both focus...
by Sue Horner | Feb 27, 2012 | The Red Jacket Diaries blog
The hot topic of conversation at a meeting of the Halton-Peel Communications Association last week was work/life balance. HPCA members are all entrepreneurs who presumably have a little more control over our lives than those in the corporate world, which is key. Yet...
by Sue Horner | Jan 24, 2012 | The Red Jacket Diaries blog
Five years, 517 blog posts. That’s nothing compared to the outpourings of prolific writers who crank out posts daily or even multiple times a day. But as someone who had a hard time keeping a regular journal, as noted last year at this time, I marvel at having...
by Sue Horner | Jan 17, 2012 | The Red Jacket Diaries blog
Do you keep your computer organized? Or do you have files in your email folders, files on the desktop, files on USB keys, files tucked in files hidden in files? Professional organizer Deanne Kelleher has seen it all before, and blames our disorganization for the...
by Sue Horner | Jan 12, 2012 | The Red Jacket Diaries blog
Warm weather dreaming as winter sets in reminded me that last year, I spent five days in Cuba on a quick all-inclusive vacation during Son #2’s week off university. Juggling paying work and my own school work, I didn’t have a lot of spare time but figured...
by Sue Horner | Dec 31, 2011 | Most popular posts, The Red Jacket Diaries blog
On this last day of 2011, here are the top 11 most popular Red Jacket Diaries posts about living the independent communicator’s life: How to get paid what you’re worth What an unpaid bill says about you Some tips for following up Marketing on a tight...
by Sue Horner | Dec 7, 2011 | Most popular posts, The Red Jacket Diaries blog
It’s been a busy year, and somehow I just realized that the milestone of 20 years as an independent business communicator and freelance writer passed months ago. To echo a post my friend and fellow indie Donna Papacosta ran about her 26 years in business, here are 20...
by Sue Horner | Oct 14, 2011 | The Red Jacket Diaries blog
Writer Susan Crossman of Crossman Communications went from not having to work hard to needing to drive serious business to her door. With focus, training and active participation in social media, she can now be choosy about clients. She spends about an hour each...
by Sue Horner | Sep 22, 2011 | The Red Jacket Diaries blog
Freelancers and independent communicators often agonize over following up with prospective clients. We don’t want to bother people. We worry that we’ll be seen as pushy. This might not be a good time. We’re calling too often. We’ve sent too...
